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Digital Marketing Strategy

Digital Marketing Strategy Content Creation

Influencer Content Approval: How Agencies Balance Brand Control and Creativity at Scale

Every marketer knows the tension: brands want consistency, creators want freedom. Welcome to the... Read More
Digital Marketing Strategy Metrics

Performance Metrics That Impact in Negotiations

I remember a few years ago when influencer rates were pretty straightforward. Someone having X... Read More
Digital Marketing Strategy Influencer Payment Solutions

How Influencer Payment Automation Saves Agencies Hours and Headaches: Featuring Billion Dollar Boy’s Payment Workflow

If you’ve ever managed influencer payments manually, you know the chaos. Excel sheets full of... Read More
Digital Marketing Strategy

How to Build an Influencer Analytics Dashboard That Negotiates for You

Most influencer reporting arrives after the budget is spent and the content is live. At that point,... Read More
Digital Marketing Strategy Influencer Marketing

Santa’s Fine Print: Brand Safety & Influencer Deals for Christmas Collabs

The holiday season is influencer marketing's Super Bowl. For global brands, Q4 is the most... Read More
Digital Marketing Strategy Christmas Campaigns

Christmas Campaigns: How E-commerce Brands Turn Holiday Hype into Revenue

Let me start with the thing every marketer knows but doesn’t always say out loud, Christmas is the... Read More
Digital Marketing Strategy Data-Driven

Data-Driven Marketing for Modern Brands: How Barbie, Target Use Influencers to Win

Ever created content that feels like it’ll be a huge hit, only to have it flop (read: low... Read More
Digital Marketing Strategy

How to Craft a Digital Marketing Strategy That Works in 2026

In 2026, the brands that win in digital will not be the loudest. They’ll be the ones that keep... Read More