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Digital Marketing Strategy

Digital Marketing Strategy Creator Compensation Strategy

Designing a Creator Compensation Strategy That Drives Performance and Retention: Lessons by Obviously

It was around the early 2010s that the world saw the emergence of influencer marketing – the... Read More
Digital Marketing Strategy Product Seeding

The Art of Product Seeding: How Dyson and Apple Engineer the Perfect “Gifted” Moment

As a freelancer who takes my work with me wherever I go, I’ve always wanted to replace my bulky... Read More
Digital Marketing Strategy Content Strategy

The "MrBeast" Effect: Why Philanthropy is the New Marketing Strategy for 2026

I’m a huge fan of influencers who use their influence to do good. Whether they’re supporting an... Read More
Digital Marketing Strategy Influencer Strategy

What The Fitting Room Approach Gets Right About Soft Data, Cultural Reading and Smarter Influencer Strategy

The contemporary commercial scene is currently undergoing a profound metamorphosis, characterised... Read More
Digital Marketing Strategy Content Strategy

What Ogilvy’s “Real Beauty” Campaign for Dove Tells Us About Social Responsibility in Marketing

What comes to your mind when you think of the word ‘beauty’? Read More
Digital Marketing Strategy Food Campaigns

What Wendy’s Dunkstakes and Frosty Key Tags Reveal About Food Campaigns That Turn Hype Into Habit

Food marketing has a saturation problem, and a digestion problem. We’ve perfected the art of making... Read More
Digital Marketing Strategy UGC

Why You Need a Dedicated User-Generated Content Platform in 2026

I’m a sucker for brands that post user-generated content. I love seeing ads with user reviews and... Read More
Digital Marketing Strategy Influencer Marketing Procurement

Influencer Marketing Procurement: How to Standardize Pricing, Negotiation, and Creator Partnerships at Scale

Influencer marketing gets harder to manage as it scales.What starts as a handful of creator... Read More