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Digital Marketing Strategy

Digital Marketing Strategy Omnichannel

Omnichannel Done Right, From TikTok to Shopify: How DTC Brands Win in Every Channel

A typical DTC shopper doesn’t stay in one place. They see a creator talk about your product on... Read More
Digital Marketing Strategy Influencer Marketing Tactics

Influencer Marketing Tactics in Tech: Examples, Timelines, and KPIs (featuring Google, Amazon, & Meta)

A guide to influencer marketing tactics for tech teams and influencers. What to film, what to say,... Read More
Digital Marketing Strategy Influencer Campaign Management

Tech Your Strategy Seriously: What Sephora Gets Right About Influencer Campaign Management

If you’ve ever tried to run influencer campaigns without proper tools, you know the pains: Read More
Digital Marketing Strategy Content Marketing

Content Marketing Lessons from Oprah Winfrey: How to Build Trust, Not Just Traffic

There are brands… and then there are movements. Oprah Winfrey built the latter. Read More
Digital Marketing Strategy Outreach Strategies

Developing Outreach Strategies for Influencers

Finding the right influencer fit may be one of the biggest challenges in influencer marketing. But... Read More
Digital Marketing Strategy Technology & Innovation

How Apple Uses Influencers to Engineer Hype: A Go-To-Market Strategy Breakdown

Apple not only redefines products, it redefines how they’re introduced. Their launches are... Read More
Digital Marketing Strategy Influencer Recruitment

Better Briefs, Smarter Picks: How Scorecards Help Influencer Agencies Build High-Impact Influencer Rosters

As someone who’s continuously building and managing influencer campaigns, I can confidently say... Read More
Digital Marketing Strategy Influencer Marketing

The Influencer Marketing Advantage: Why Certified Professionals Lead the Industry

The influencer marketing industry has evolved beyond mere collaborations and product placements.... Read More