Influencity Blog

Influencer Marketing Campaigns Brand Safety

Securing Influencer Campaigns: How VPNs Safeguard Brand Data in Global Collaborations

It takes more than just creativity to stay relevant in this highly saturated industry of influencer... Read More

Influencer Marketing Food Campaigns

5 Food Campaigns That Proved a Strong Go-to-Market Plan Is the Secret Ingredient

I remember seeing the Moldy Whopper Campaign from Burger King and having some mixed feelings about... Read More

Social Listening Tools Messaging

Message Heard: How Social Listening Tools Help Publishers Like Penguin Refine Campaign Messaging on the Fly

Readers don’t whisper, they shout, and publishers are finally listening. After working with... Read More

Campaigns SMART Goals

How to Set SMART Goals for Influencer Marketing (With Beauty-Specific Examples)

Ask five marketers to describe the goal of their last influencer campaign, and you’ll likely hear... Read More

Social Media Social Media Platforms

How Social Media Engagement Rate Varies Across Platforms

Social media has undeniably revolutionized the way businesses interact with their audience, making... Read More

Social Media Instagram Launch

Charlotte Tilbury Instagram Launch Toolkit: From Grid to Checkout for Product Drops

As a makeup enthusiast, I love Charlotte Tilbury products. But what I love even more is the... Read More

Influencer Marketing Influencer Marketing Business Plan

How to Build a Marketing Business Plan That Treats Influencers Like a Growth Channel (Like Google Does)

Most people searching “marketing business plan” are looking for a simple template: set some goals,... Read More

Social Media News TikTok News

TikTok News: How the New Ad Assistant Compares to Cross-Platform Tools Like Influencity

As a content marketing manager working closely with paid media teams, I’ve seen firsthand how messy... Read More