Influencity Blog

Social Listening

Brands That Leverage Social Listening to Actually Drive Campaign Wins (ft. X Factor, Chipotle, Gap)

A while back, I came across this exchange in my LinkedIn feed. A Canva user created a funny post... Read More

Influencer Marketing Influencer Marketing Platforms

Top Benefits of Influencer Marketing Platforms for Agencies

Let’s be honest — how much time are you spending jumping between spreadsheets, emails, and WhatsApp... Read More

Influencer Marketing Storytelling

Structure Before Storytelling: The Influencer Launch Canvas Agencies and Brands Actually Use

We’ve all seen it: a brand enters the chat with tons of hype, gorgeous packaging, a killer hook,... Read More

Influencer Marketing Customer Engagement Strategy

The Customer Engagement Strategy Behind Hailey Bieber’s Rhode Beauty Boom

Celebrity beauty lines are everywhere, but very few build lasting communities. Hailey Bieber’s... Read More

Influencer Marketing Celebrity Influencers

Celebrity Influencers in Action: How Kim Kardashian & SKIMS Built a Culture-Shaping Brand Through Community

Do you ever wonder why some celebrity posts get a burst of attention and quickly fade, while others... Read More

Social Media Engagement

Fake Engagement vs. Real Influence: How to Spot the Difference in 2025

A couple of years back, I used to see plenty of profiles with hundreds of thousands of followers... Read More

Influencer Marketing Affiliate Marketing

Affiliate Marketing Tactics That Actually Work for Brands & Influencers

During the early days of modern influencer marketing, when blogging was at its peak, I would come... Read More

Influencer Marketing Content Strategy Publishing Industry

Plot Twists & Playbooks: How BookTokRewrote the Rules of Influencer Content Strategy

There’s something magical about a book that hooks you from the very first page, and lately, that... Read More