Influencity Blog

Digital Marketing Strategy Content Marketing

Content Marketing Lessons from Oprah Winfrey: How to Build Trust, Not Just Traffic

There are brands… and then there are movements. Oprah Winfrey built the latter. Read More

Influencer Marketing Influencer Campaigns

From Awareness to Order: Mapping the Buyer's Journey in Influencer Campaigns, the Taco Bell Way

If you’ve tried influencer marketing and it didn’t drive sales, this is for you. Read More

Digital Marketing Strategy Outreach Strategies

Developing Outreach Strategies for Influencers

Finding the right influencer fit may be one of the biggest challenges in influencer marketing. But... Read More

Influencer Marketing Influencer Recruitment

How to Nail Influencer Recruitment with Brilliant Casting Calls

Influencer casting calls often feel like digital speed dating with no filters and way too many... Read More

Social Listening Sentiment Analysis

From Backlash to Bounce Back: How Social Listening Could Have Saved Any PR Crisis

As someone with sensitive, acne-prone skin, CeraVe moisturizers are among the few products that... Read More

Digital Marketing Strategy Technology & Innovation

How Apple Uses Influencers to Engineer Hype: A Go-To-Market Strategy Breakdown

Apple not only redefines products, it redefines how they’re introduced. Their launches are... Read More

Influencer Marketing Viral Marketing Campaingns

From Vision to Viral: How Dove Nailed Their Influencer Marketing Strategy Plan (And How You Can Too)

They weren’t selling soap. They were selling self-worth Read More

Influencer Marketing Influencer Talent Management

Behind the Glam: How Influencer Talent Management Power Celebrity Influencer Campaigns for Brands Like L’Oréal, Amazon, & Coca-Cola

In my time as a freelance writer, I’ve written content for several major brands. But in most cases,... Read More

Social Media Foodie Influencers

From Pantry to Post: How Legacy Food Brands Are Cooking Up Nostalgia with Today’s Top Foodie Influencers

Campbell’s. Heinz. Kellogg’s. Read More