Influencity Blog

Influencer Marketing Creative Brief Template

The Creative Brief Template Behind McDonald’s Viral Adult Happy Meal Campaign

Most viral campaigns feel like magic. But in my experience, the ones that actually work—the ones... Read More

Influencer Campaigns Influencer Casting Call

From Open Call to Perfect Fit: How Top Agencies Run Flawless Influencer Castings Calls

If you've ever scrambled to fill an influencer roster or had to fix a campaign derailed by the... Read More

Influencer Marketing Creative Direction

Apple-Level Aesthetic: Defining Influencer Creative Direction Without Diluting Your Brand

Sleek, minimalist, and emotionally resonant – Apple’s visual identity is instantly recognizable.... Read More

Influencer Marketing Influencer Marketing Platforms

5 Campaigns That Nailed It: How Top Brands Used Influencer Platforms to Manage Like Pros (And How You Can Too)

If you’ve ever juggled spreadsheets, emails, and a dozen open tabs just to keep an influencer... Read More

Social Media News Instagram News

Instagram News: Partnering Directly with Schools and Teachers to Address Bullying

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Social Media TikTok

Creative TikTok Influencer Marketing Examples

With its explosive growth and incredibly diverse user base, TikTok has quickly established itself... Read More

Influencer Marketing Influencer Marketing Business Plan

The Fenty Formula: What Rihanna’s Brand Taught Us About Building an Influencer Marketing Plan That Works

I’ve been a Rihanna fan since her “Pon de Replay” days (yep, from the very beginning). I even got... Read More

Influencer Marketing Influencer Target Audience

Defining Influencer Target Audiences for Maximum Impact: How Nike Targets the Right Influencer Audience

Why do so many influencer campaigns flop, even when the creators have millions of followers? Read More

Influencer Marketing Instagram

Leading Brands Succeeding with Micro-Influencers on Instagram

Have you ever wondered why more and more brands are teaming up with micro-influencers on Instagram?... Read More