Influencity Blog

Digital Marketing Strategy Influencer Partnerships Affiliate Marketing

Affiliate Marketing vs. Influencer Partnerships: Building a Hybrid Model for 2026

As someone who often checks YouTube review videos first before buying something, I’ve come across... Read More

Digital Marketing Strategy Omnichannel

Omni-Channel Strategy: Unifying TikTok, Instagram, and YouTube for a Surround Sound Effect

A consumer does not wake up, see a single sponsored post, click a tracked link, and pull out their... Read More

Influencer Marketing Creators

Luxury Travel in 2026: How Four Seasons Uses Curated Content and Top-Tier Creators to Redefine Aspirational Marketing

Who’s seen the viral video of the Four Seasons baby? (Me!) The video starts with a mom asking, “Who... Read More

Influencer Marketing Instagram

“Free Instagram Followers” Is the Wrong Question: What Kylie Jenner Gets Right About Scalable Growth

It's only been a few decades since social media first emerged as a simple digital space for people... Read More

Editorial Agency leadership

Industry Voices Editorial: Interview with Chloë Davies, Growth Marketing Partner at The Unmistakables

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Digital Marketing Strategy Creator Strategy

What Big Publishers Like Penguin Random House and HarperCollins Still Get Wrong About Creator Strategy

Let us read between the lines for a second. The traditional publishing industry is built entirely... Read More

Influencer Marketing Influencer Roster

Inside a Nike-Scale Influencer Roster: What It Takes to Track Content Across Global Talent Pools

There’s no denying that digital globalization has revolutionized the marketing world. In today’s... Read More

Digital Marketing Strategy Talent Pool

From Talent Pool to Performance Engine: How Beauty Brands Build High-Converting Influencer Rosters

Influencers are great at driving awareness, as they help audiences discover a new product or brand.... Read More