Influencity Blog

Digital Marketing Strategy Influencer Campaign Performance

Ogilvy’s Digital Strategy: How Agencies Improve Influencer Campaign Performance Mid-Flight

Digital strategy used to be what you did before an influencer campaign. Today, it continues after... Read More

Digital Marketing Strategy Email Sequence

Email Sequence: The "Warm Intro" for High-Ticket KOLs

Imagine you’re a key opinion leader getting dozens of emails a week from brands looking for a ... Read More

Digital Marketing Strategy Food Campaigns

How to Align Deliverables with Appetite for Engagement: Food Influencer Campaigns And Partnerships with Barilla, Tefal, Tesco, Smeg and De Cecco

If you open TikTok or Instagram right now and scroll for sixty seconds, I can almost guarantee you... Read More

Digital Marketing Strategy TikTok Strategy

Crumbl Cookies: The Product Launch Strategy That Broke TikTok

Every Monday, Crumbl Cookies releases a new lineup of flavors. Within hours, TikTok fills with... Read More

Influencer Marketing EMV

Paris Fashion Week 2026: How Dior, Chanel and Louis Vuitton Turned Influencer Marketing Into Earned Media Value

The latest Paris Fashion Week Fall/Winter 2026 was not just a series of runway shows. It was a... Read More

Digital Marketing Strategy GRWM

Get Ready With Me" (GRWM): The Format That Defined a Generation

We’ve all seen one of those get-ready-with-me (GRWM) videos where someone applies makeup, does... Read More

Digital Marketing Strategy How to

Cross-Platform Influencer Strategy: How to Negotiate Consistent Messaging Across Channels in 2026

Managing a single influencer campaign on a single social media app is tough enough. You have to... Read More

Influencer Marketing Find Influencers

Finding Influencers in Your Niche: Beyond the Obvious Hashtags

I remember the early days of influencer marketing when influencer discovery tools would let you... Read More