Influencity Blog

Influencer Marketing Paid Collaboration

What Dentsu, WPP and VaynerMedia Can Teach Agencies on Influencer Paid Media

As the creator economy forges ahead toward unprecedented opportunities and meteoric heights, every... Read More

Influencer Marketing Parenting Influencers

The "Sharenting" Shift: Why Brands Are Moving from Family Influencers to Parenting Educators

If you’ve ever felt a little uneasy about some “family content” online because it seemed ... Read More

Influencer Marketing TikTok

Bloom Nutrition on TikTok: How Mari Llewellyn Built a $100M Brand with "Greens"

When I was working for a client in the logistics industry, I stumbled upon a case study of one of... Read More

Digital Marketing Strategy Influencer Performance Analysis

Drowning in Data, Starving for Wisdom: How to Extract Actual Performance Insights

Advanced data collection tools have seemingly made campaign reporting easier. Gone are the days... Read More

Influencer Marketing Beauty

Beauty Influencers and the "Clean Girl" Pivot: Navigating Trend Shifts

As someone who practically “lived” on the internet since the early days of influencer marketing, I... Read More

Influencer Marketing Best Content for Instagram

Best Times to Post on Instagram: What Leo Messi’s Team Understands About Global Audiences

I missed the Argentina vs. Austria match, but as the roars echoed through the hills of my tiny... Read More

Influencer Marketing Influencer Marketing Platforms Tools & Resources

IMAI vs Later Influence: Which Creator Platform Actually Drives ROI?

Today, marketing teams face a recurring problem: choosing between over-hyped, rigid influencer... Read More

Influencer Marketing Influencer Marketing Platforms Tools & Resources

Top 5 Later Alternatives: Why Open-Database Analytics Beat Rigid SMM Calendars

Later Influence (formerly Mavrck) is an enterprise system of record for relationship governance. It... Read More