Influencity Blog

Digital Marketing Strategy Content Strategy

The "MrBeast" Effect: Why Philanthropy is the New Marketing Strategy for 2026

I’m a huge fan of influencers who use their influence to do good. Whether they’re supporting an... Read More

Digital Marketing Strategy Influencer Strategy

What The Fitting Room Approach Gets Right About Soft Data, Cultural Reading and Smarter Influencer Strategy

The contemporary commercial scene is currently undergoing a profound metamorphosis, characterised... Read More

Editorial Influencer Talent Agency

Industry Voices Editorial: Interview with Hannah Holland, HLD CEO

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Digital Marketing Strategy Content Strategy

What Ogilvy’s “Real Beauty” Campaign for Dove Tells Us About Social Responsibility in Marketing

What comes to your mind when you think of the word ‘beauty’? Read More

Influencer Marketing Brand Safety

"De-Influencing" & The Mascara-Gate Scandal: Lessons for 2026 Brand Safety

We all heard about the mascara-gate scandal that broke the internet…and the influencer marketing... Read More

Digital Marketing Strategy Food Campaigns

What Wendy’s Dunkstakes and Frosty Key Tags Reveal About Food Campaigns That Turn Hype Into Habit

Food marketing has a saturation problem, and a digestion problem. We’ve perfected the art of making... Read More

Influencer Marketing Influencer Collaboration

When Fashion Influencer Campaigns Go Wrong: How Bad Briefs Break Influencer Collaborations (and How to Fix Them)

What separates a successfulfashion influencer campaign from a bad one? If you’re familiar with ... Read More

Social Listening Sentiment Analysis

Social Listening for Crisis Management: How Brands Like Balenciaga and Adidas Monitor Sentiment

We all heard about the Balenciaga controversy a few years ago, when the brand’s ad campaigns... Read More