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Digital Marketing Strategy

Digital Marketing Strategy Engagement Data

How Rare Beauty Turned Social Listening Into a Competitive Advantage: Using Engagement Data to Build Smarter Influencer Campaigns in 2026

In influencer marketing, engagement data is usually the first thing teams check. Likes, shares, and... Read More
Digital Marketing Strategy Travel Influencers

Travel Influencer Negotiations: Balancing Deliverables with Experience Value in Hotels like the Marriott Bonvoy and Four Seasons

When I see travel content on social media, I don’t immediately jump to book a vacation. For places... Read More
Digital Marketing Strategy TikTok Strategy

TikTok Contact Guide: How Brands and Agencies Connect With Reps and Creators

Search “TikTok contact” and you’ll mostly find support pages, phone number roundups, and... Read More
Digital Marketing Strategy

Why TikTok Influencers Are Redefining Influencer Marketing ROI and How Agencies Can Turn Virality into Conversions

TikTok is where people decide what’s worth buying next. Influencers help them decide by showing the... Read More
Digital Marketing Strategy Influencer Fees

Influencer Fees in the Food Industry: Fixed Rates, Performance Deals, and What Brands Should Really Pay For

If you’re like me, seeing delicious-looking food on social media will give you a sudden craving.... Read More
Digital Marketing Strategy Reporting

Turning Data into Leverage: How Influencer Reporting Shapes Your Next Campaign Negotiation

Every negotiation starts the same way: creators want more, brands want results. If you don’t... Read More
Digital Marketing Strategy Metrics

Audience Overlap: The Hidden Metric to Guide Multi-Creator Negotiations

Ever poured half your budget into ten “diverse” creators, only to realize later that half their... Read More
Digital Marketing Strategy Social Media Management

Social Media Talent Management for Brands and Agencies: How to Build Creator Retention (Sephora, Gymshark, Gleam Futures)

Influencer marketing has evolved from one-off collaborations to ongoing creator programs. What... Read More