Digital Marketing Strategy

Digital Marketing Strategy Creator Strategy

What Big Publishers Like Penguin Random House and HarperCollins Still Get Wrong About Creator Strategy

Let us read between the lines for a second. The traditional publishing industry is built entirely... Read More

Digital Marketing Strategy Talent Pool

From Talent Pool to Performance Engine: How Beauty Brands Build High-Converting Influencer Rosters

Influencers are great at driving awareness, as they help audiences discover a new product or brand.... Read More

Digital Marketing Strategy content tracking

What Sephora Can Teach Agencies About Content Tracking for Killer Influencer Campaigns

Let us gather around and officially read the eulogy for the one-and-done sponsored post. Read More

Digital Marketing Strategy E-Commerce

How E-commerce Brands Like Zara, Gymshark and H&M Can Use TikTok Campaigns Beyond Awareness

Those of us who work in digital marketing are no strangers to the power of TikTok. From... Read More

Digital Marketing Strategy Content Strategy

What Amazon, Sephora, and ASOS Understand About Digital Content That Converts

Lately, I’ve been seeing a lot of Instagram ads that use creator content as the ad creative. One of... Read More

Digital Marketing Strategy PR Agency

How PR Agencies Working With Chanel Can Benefit from Digital Storytelling

I recently came across a video from one of my favorite fashion creators, Jack Savoie... Read More

Digital Marketing Strategy Content Strategy

How Talent Agencies Can Manage Hauls, Exclusivity and Creator Burnout More Strategically

In my early days of working in social media management, I went into it thinking that my technical... Read More

Digital Marketing Strategy Content Strategy

What CAA, UTA and Viral Nation Show About Content Creation & Brand Fit to Future Talent Managers

The creator economy has grown exponentially over the past decade. With studies projecting it to... Read More