English
Skip to content
Get Your Demo
Start Your Trial
Get Your Demo
Start Your Trial

Digital Marketing Strategy

Digital Marketing Strategy Influencer Partnerships Affiliate Marketing

Affiliate Marketing vs. Influencer Partnerships: Building a Hybrid Model for 2026

As someone who often checks YouTube review videos first before buying something, I’ve come across... Read More
Digital Marketing Strategy Omnichannel

Omni-Channel Strategy: Unifying TikTok, Instagram, and YouTube for a Surround Sound Effect

A consumer does not wake up, see a single sponsored post, click a tracked link, and pull out their... Read More
Digital Marketing Strategy Creator Strategy

What Big Publishers Like Penguin Random House and HarperCollins Still Get Wrong About Creator Strategy

Let us read between the lines for a second. The traditional publishing industry is built entirely... Read More
Digital Marketing Strategy Talent Pool

From Talent Pool to Performance Engine: How Beauty Brands Build High-Converting Influencer Rosters

Influencers are great at driving awareness, as they help audiences discover a new product or brand.... Read More
Digital Marketing Strategy content tracking

What Sephora Can Teach Agencies About Content Tracking for Killer Influencer Campaigns

Let us gather around and officially read the eulogy for the one-and-done sponsored post. Read More
Digital Marketing Strategy E-Commerce

How E-commerce Brands Like Zara, Gymshark and H&M Can Use TikTok Campaigns Beyond Awareness

Those of us who work in digital marketing are no strangers to the power of TikTok. From... Read More
Digital Marketing Strategy Content Strategy

What Amazon, Sephora, and ASOS Understand About Digital Content That Converts

Lately, I’ve been seeing a lot of Instagram ads that use creator content as the ad creative. One of... Read More
Digital Marketing Strategy PR Agency

How PR Agencies Working With Chanel Can Benefit from Digital Storytelling

I recently came across a video from one of my favorite fashion creators, Jack Savoie... Read More