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Digital Marketing Strategy

Digital Marketing Strategy Marketing Strategy

DMs in Influencer Marketing: How Agencies Like WME Turn Messages into Revenue Channels

The quality of your influencer marketing strategy hinges on the relationship you have with your... Read More
Digital Marketing Strategy Video Content

Gastronomy & Algorithms: How to Optimise Video Content for the Foodie Feed

I remember the exact moment I realised the culinary world had been permanently hijacked by code. It... Read More
Digital Marketing Strategy Influencer Roster

Influencer Roster Management at Scale: What Top-Tier Agencies Like UTA and The Goat Agency Do Differently

With the creator economy estimated at $310.4B today and projected to reach over $1,300B by 2033,... Read More
Digital Marketing Strategy Brand Loyalty

Brand Loyalty in the Subscription Economy: How HelloFresh Uses Creators to Reduce Churn

When Birchbox first blew up in the early 2010s, it became a pioneer in what we now call the “... Read More
Digital Marketing Strategy Influencer Partnerships Affiliate Marketing

Affiliate Marketing vs. Influencer Partnerships: Building a Hybrid Model for 2026

As someone who often checks YouTube review videos first before buying something, I’ve come across... Read More
Digital Marketing Strategy Omnichannel

Omni-Channel Strategy: Unifying TikTok, Instagram, and YouTube for a Surround Sound Effect

A consumer does not wake up, see a single sponsored post, click a tracked link, and pull out their... Read More
Digital Marketing Strategy Creator Strategy

What Big Publishers Like Penguin Random House and HarperCollins Still Get Wrong About Creator Strategy

Let us read between the lines for a second. The traditional publishing industry is built entirely... Read More
Digital Marketing Strategy Talent Pool

From Talent Pool to Performance Engine: How Beauty Brands Build High-Converting Influencer Rosters

Influencers are great at driving awareness, as they help audiences discover a new product or brand.... Read More