Just a few months ago, Sou Tea, a new and totally natural healthy drink, made its debut on the market. Alongside their official launch, the brand decided to execute an Influencer Marketing campaign to really make an impact on their target audience (men and women between 18 and 35 years old). We’re here to tell you what strategies they used to make themselves known. What were their main objectives? To raise brand ...
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In digital marketing, the most desired result is lead conversion. If you’re not able to convert leads, then perhaps you should ask yourself what it is you’re doing wrong. Let’s take a look at what this term means and in what campaign actions we find it. Lead conversion is the act of transforming clients If we apply this definition to digital marketing campaigns, lead conversion is what you hope to happen when a ...
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Despite the fact that Vero has been up and running for 3 years, only now is it becoming one of the hottest apps on the market, all thanks to a big investment in marketing. Is this the revolution of social networks? Let’s take a look at what it’s all about. What is Vero? A new, free application, available on iOS and Android, which is revolutionising the world of social networks and which ...
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