25 min read
| February 10, 2025
AI is reshaping content creation at every level, and influencer marketing is no exception. Many influencers and brands now use AI to write captions, generate blog posts, and even craft video scripts. It can be a great time saver. But there is one big problem. AI often sounds robotic. It lacks personality, warmth, and the human touch that people expect from their influencer content.
So, why does this matter?
In a nutshell, people follow influencers because they feel a connection. They want real stories, personal experiences, and content that feels genuine. If AI-generated content sounds too stiff or generic, it can break that connection and make the audience lose interest.
The good news is that AI can still be a helpful tool. The key is knowing how to humanize AI content so it feels natural and engaging. AI can help with the heavy lifting, but real connection comes from personality and authenticity. When influencers add their own unique perspective, they’re far more likely to connect with their audience.
Here’s everything you need to know.
The Rise of AI Tools in Content Creation
Up until very recently, creating content for influencer marketing took a lot of time and effort. Influencers and brands had to brainstorm ideas, write captions, draft blog posts, and plan video scripts from scratch. Now, AI is changing the game.
With tools like Influencity, ChatGPT, Gemini and Jasper, influencers can now generate content in minutes. AI can suggest hashtags, fine-tune messaging, and even analyze influencer analytics like audience engagement to figure out the best times to post. Some platforms go even further, creating full blog posts, captions, or video scripts with just a few prompts.
Seems like a dream come true, right?
Not quite. As with most things in life, faster doesn't always mean better. Quite the opposite, in fact. Without the human touch, your content is likely to fall flat. And that’s the last thing an influencer wants: losing the connection that makes their audience stick around.
Why AI-Generated Content Can Fall Flat
People don’t follow influencers just for information. They follow them for their personality, their real-life stories, and the feeling that they’re engaging with a real person. If content feels too automated or generic, followers will notice. They might scroll past without interacting or even start wondering if the influencer is really behind their own content.
Even AI influencers, who are entirely digital and programmed to engage with audiences, face challenges when it comes to authenticity. While they may generate visually appealing and algorithm-friendly content, they lack real emotions, making it harder to establish deep connections with their followers.
That’s why the best approach isn’t letting AI do all the work. It’s using AI as a tool while making sure the content still feels personal and reflects the influencer’s true voice. Adding personal stories, real opinions, and a conversational tone makes a huge difference. It helps build stronger connections and keeps followers engaged.
AI can be an amazing tool, but it should support human creativity, not replace it. The goal isn’t just to create content faster. It’s to create something that feels real and meaningful.
How to Humanize AI Content: Influencer Marketing Tips
AI can do a lot, but it can’t replace real human connection. The good news is that AI-generated content doesn’t have to sound robotic. With a little effort, you can make it feel more natural, personal, and engaging.
The key is to blend AI’s efficiency with your own unique voice. That means tweaking the tone, adding personality, and making sure the content sounds like something you’d actually say. The goal isn’t just to fill space with words but to create content that feels real and connects with your audience.
Here are a few simple ways to take AI content from bland to authentic.
Make It Personal With Real Stories
AI can write a great outline or summarize information, but it can’t tell your story. That’s what makes your content feel real and relatable. People connect with experiences, not just facts.
If you’re using AI to help with a blog post, social media caption, or script, take a moment to add something personal. Share a quick story, an experience, or even a small detail that shows your personality. Instead of just listing the benefits of a product, talk about how it actually worked for you. Instead of a generic AI-generated caption, add a memory or an inside joke your audience will appreciate.
The more personal your content feels, the stronger the connection with your audience.
Use a Tone That Feels Natural
AI often writes in a way that sounds too formal or stiff. It’s important to adjust the tone so it matches how you normally speak. If you’re fun and casual, make sure your content reflects that. If your brand is more professional but still approachable, find the right balance.
A great way to test this is to read your content out loud. If it sounds unnatural, reword it until it feels right. Swap out overly polished phrases for something more relaxed and conversational. Instead of “This product is highly effective for daily use,” you might say, “I’ve been using this every day, and it actually works.”
Your audience follows you for your personality, so make sure your content sounds like you.
Write the Way You Talk
AI-generated content can feel robotic because it often lacks the natural rhythm of human speech. One way to fix this is to write as if you’re talking to a friend.
That means using contractions like “I’m” instead of “I am,” asking questions to engage your audience, and breaking up long, overly structured sentences. Instead of “This is an excellent product for hydration,” try something like, “Ever struggled with dry skin? Same here. This moisturizer has been a lifesaver.”
The more your content sounds like a real conversation, the more engaging it will be.
Add Emotion and Opinions
AI can provide facts, but it doesn’t feel anything. That’s where you come in. Adding emotion, whether it’s excitement, frustration, surprise, or joy, can make your content more compelling.
For instance, instead of using a flat AI-generated sentence like “This is a great tool for productivity,” try, “I used to waste so much time getting distracted, but this tool has completely changed how I work.”
Your opinions and emotions help bring AI content to life. Don’t be afraid to express what you really think. If you love something, show your excitement. If you have mixed feelings, be honest about it. People appreciate content that feels real, not just like another sales pitch.
Share Insights From Real Experiences
AI is great at pulling together general information, but it lacks firsthand experience. That’s why adding your own insights is so important. Your experiences, lessons, and unique perspectives are what make your content stand out.
For example, if AI generates a post about social media growth, it might list common strategies, but it won’t know what actually works for you. Maybe you’ve discovered that posting at a specific time leads to better engagement. Maybe responding to comments in a certain way has helped build a stronger community. These small but meaningful details turn generic AI content into something valuable and relatable.
This is especially important when it comes to keeping up with the latest online craze. AI can analyze data and highlight what’s trending, but only you can provide real insights on how those trends apply to your audience.
Edit Until It Sounds Like You
Even if AI gives you a solid first draft, never post it as is. Editing is where the magic happens.
Read through the content and ask yourself, “Does this sound like me?” If the answer is no, tweak the wording, adjust the structure, and add more of your own voice.
Don’t be afraid to cut sentences that feel too robotic or rewrite sections that need more personality. The goal isn’t just to make AI content readable. It’s to make it feel like you wrote it.
The Power of AI and Human Collaboration
AI can be a great tool in influencer marketing, but it should never replace the human touch. The best content comes from a mix of AI efficiency and real human creativity.
Many influencers are already using AI to brainstorm ideas, create outlines, and speed up writing. But the most successful ones know how to humanize AI content so it still feels real and relatable.
By adding personal stories, using natural language, and sharing real insights, influencers can turn AI-generated content into something that truly connects with their audience. The goal is not just to create content quickly but to create content that feels authentic and meaningful.
In the end, people connect with people. AI can help with the process, but it is the human touch that makes influencer marketing so powerful.
