Influencity Blog

Digital Marketing Strategy GRWM

Get Ready With Me" (GRWM): The Format That Defined a Generation

We’ve all seen one of those get-ready-with-me (GRWM) videos where someone applies makeup, does... Read More

Digital Marketing Strategy How to

Cross-Platform Influencer Strategy: How to Negotiate Consistent Messaging Across Channels in 2026

Managing a single influencer campaign on a single social media app is tough enough. You have to... Read More

Influencer Marketing Find Influencers

Finding Influencers in Your Niche: Beyond the Obvious Hashtags

I remember the early days of influencer marketing when influencer discovery tools would let you... Read More

Digital Marketing Strategy Messaging

The Messaging Matrix: Matching Creator Tone to Your Brand Voice

Most bad influencer content is not caused by the wrong creator. It is caused by the wrong brief. Read More

Influencer Marketing Parenting Influencers

The "Mommy Blogger" Evolution: From Blogspot to Reels (And How to Hire Them)

For those of us who were avid internet users during the blogging boom, bloggers were our go-to... Read More

Influencer Marketing AI-Driven Content

Best Content Types for an AI-Driven Influencer Marketing Campaign in 2026

An influencer marketing campaign in 2026 is less about posting and more about running a system. You... Read More

Social Media Beauty

Charlotte Tilbury’s "Pillow Talk" Effect: How to Own a Color Shade via Influencers

If you’re like me, you know the struggle of finding a nude lipstick shade that still has a hint of... Read More

Influencer Marketing Health & Fitness

Fitness Influencer Deals: How to Structure Brand Collaborations That Actually Convert

In campaign strategy work, I’ve seen fitness influencers play a different role than most creators. ... Read More