Influencity Blog

Influencer Marketing Influencer Marketing Campaigns

What BookTok Can Teach Penguin Random House, HarperCollins and Hachette About Converting Campaign Launches

The global publishing industry has reached a pivotal inflection point, facing a period of profound... Read More

Digital Marketing Strategy Content Strategy

What CAA, UTA and Viral Nation Show About Content Creation & Brand Fit to Future Talent Managers

The creator economy has grown exponentially over the past decade. With studies projecting it to... Read More

Social Listening Sentiment Analysis

How Brand Sentiment Could Have Helped Brands Like Netflix, Starbucks and Glossier Scale Faster

If you’re like me, you’ve probably experienced the utter disappointment of having your favorite... Read More

Digital Marketing Strategy Influencer Gifting Strategy

How to Turn a Bookstagram Gifting Campaign Into a Readalong That Builds Real Momentum

The contemporary publishing sector treats attention as a tradable commodity, yet the prevailing... Read More

Influencer Marketing AI-Driven Content

Best Content Types for AI-Driven Influencer Marketing Campaigns: Lessons from 5 Retail, Fashion & Beauty Brands Leading the Shift

The influencer marketing landscape today has grown increasingly operationally complex. With brands... Read More

Influencer Marketing Content Strategy

The Canvas of Commerce: Content Strategy, Creator Capital, and the 2026 Met Gala Playbook

The first Monday in May has long ceased to be a mere fundraising dinner for the Metropolitan Museum... Read More

Influencer Marketing Social Media Reach

Reach vs. Impressions: The 2026 Definitions Every Marketer Needs to Know

Ever had one of those campaigns that technically went “viral” but failed to deliver more than just... Read More

Influencer Marketing Foodie Influencers

What Keith Lee, WishBone Kitchen and Nara Smith Reveal About the New Power of the Food Influencer

The design of culinary media and consumer food discovery has undergone a profound, irreversible... Read More