Influencity Blog

Digital Marketing Strategy

Why TikTok Influencers Are Redefining Influencer Marketing ROI and How Agencies Can Turn Virality into Conversions

TikTok is where people decide what’s worth buying next. Influencers help them decide by showing the... Read More

Digital Marketing Strategy Influencer Fees

Influencer Fees in the Food Industry: Fixed Rates, Performance Deals, and What Brands Should Really Pay For

If you’re like me, seeing delicious-looking food on social media will give you a sudden craving.... Read More

Influencer Marketing Trends

Turning Data into Substance: Influencer Marketing Trends for 2026

The past year was nothing short of transformative for the influencer marketing community. As... Read More

Influencer Marketing Predictions

Influencer Marketing Predictions for 2026: 5 Changes and What to Do Next

Influencer marketing still works. But the part that feels hardest right now is making it work again... Read More

Digital Marketing Strategy Reporting

Turning Data into Leverage: How Influencer Reporting Shapes Your Next Campaign Negotiation

Every negotiation starts the same way: creators want more, brands want results. If you don’t... Read More

Social Listening Influencers

Using Social Listening to Discover Underpriced Influencers Before Competitors Do

I love the moment you find an influencer whose strengths seem bigger than their follower size. You... Read More

Digital Marketing Strategy Metrics

Audience Overlap: The Hidden Metric to Guide Multi-Creator Negotiations

Ever poured half your budget into ten “diverse” creators, only to realize later that half their... Read More

Digital Marketing Strategy Social Media Management

Social Media Talent Management for Brands and Agencies: How to Build Creator Retention (Sephora, Gymshark, Gleam Futures)

Influencer marketing has evolved from one-off collaborations to ongoing creator programs. What... Read More

Digital Marketing Strategy Content Creation

Influencer Content Approval: How Agencies Balance Brand Control and Creativity at Scale

Every marketer knows the tension: brands want consistency, creators want freedom. Welcome to the... Read More