Influencity Blog

Influencer Marketing Parenting Influencers

“Family Influencers” vs. “Kid Influencers”: The Ethical Line Brands Must Walk

The advent of social media has revolutionized the entertainment world, and the prime catalyst for... Read More

Influencer Marketing Metrics

Fame vs. Icon Status: Is Your Brand Chasing EMV or MIV?

Welcome to the front lines of brand measurement! If you’ve spent any time in a marketing boardroom... Read More

Influencer Marketing Influencer Talent Agency

The Agency Guide to Talent Management: Scaling Rosters Without Losing the Personal Touch

You’re now a few years into your talent management journey, and things are looking up. You’ve run... Read More

Influencer Marketing Coachella

Coachella 2026: Actionable Strategies from Poosh Camp or Rhodes World, and more Brand Activations

The last couple of years have fundamentally redefined the parameters of the live music festivals,... Read More

Digital Marketing Strategy content tracking

Campaign Content Tracking Best Practices: What Mature Agencies Do Before Deliverables Go Missing

Picture this. Read More

Digital Marketing Strategy Creator Compensation Strategy

Designing a Creator Compensation Strategy That Drives Performance and Retention: Lessons by Obviously

It was around the early 2010s that the world saw the emergence of influencer marketing – the... Read More

Influencer Marketing LinkedIn Influencers

B2B Influencer Marketing in 2026: The Rise of LinkedIn Influencers in B2B Tech

B2B influencer marketing used to mean partnering with outside experts for a campaign, a webinar, or... Read More

Digital Marketing Strategy Product Seeding

The Art of Product Seeding: How Dyson and Apple Engineer the Perfect “Gifted” Moment

As a freelancer who takes my work with me wherever I go, I’ve always wanted to replace my bulky... Read More