14 min read
July 21, 2025
Jul 21, 2025
TikTok News: How the New Ad Assistant Compares to Cross-Platform Tools Like Influencity
Written by: Cam Khaski Graglia
As a content marketing manager working closely with paid media teams, I’ve seen firsthand how messy campaign setup can get. From bidding strategies and targeting logic to ad approvals and creative swaps. It’s soooo easy to lose hours (or days) on what should be routine.
That’s why I was curious about TikTok’s new Ad Assistant. But I wasn’t just testing it out for fun. I wanted to compare it to what we have built at Influencity, too. Even though TikTok’s Ad Assistant is limited to one platform, I was genuinely eager to see how intuitive and intelligent this AI helper would be.
On one hand, Influencity Ads Manager is built to handle more complex workflows across multiple platforms, TikTok, Instagram, Google, and beyond. So while TikTok’s tool is impressive for single-channel management, our vision is broader. We currently centralize and simplify cross-platform campaign management at scale.
Still, I strongly believe that to build the best, you have to stay aware of your surroundings, and tools like this one from TikTok push all of us forward. So, basically, understanding how other platforms evolve is how we all evolve with even more intention and impact.
In short, it’s not about who’s better, it’s about building smarter tools that solve real problems. And I’m excited about what this means for the future of ad automation, on TikTok and beyond.
Who Ad Assistant Is Made For:
- Marketing teams with limited media resources
- Small business owners setting up TikTok ads for the first time
- Agencies managing multiple clients and need efficiency at scale
- Paid media specialists who want to work smarter, not harder
What Makes Ad Assistants So Valuable And How TikTok’s Compares to Influencity’s
If you’ve ever launched a campaign under tight deadlines, juggled conflicting KPIs, or stared at dashboards wondering what to do next, you know the value of a smart assistant.
Here’s why this kind of support belongs in every marketer’s toolkit and how TikTok’s Ad Assistant stacks up next to Influencity’s cross-platform Ads Manager:
1. Smarter Campaign Setup
TikTok’s Ad Assistant walks you through every step of a TikTok campaign creation, recommending budgets, placements, and targeting options tailored to your goals. It’s intuitive, fast, and beginner-friendly.
But Influencity’s Ads Manager takes this even further by enabling you to launch and manage campaigns across TikTok, Instagram, YouTube, and Google, all from one dashboard. You get to run a unified strategy with cross-platform consistency, not just platform-by-platform advice.
2. Real-Time Optimization
Need to pause an ad, test a new audience, or shift spend mid-campaign? TikTok’s Ad Assistant handles that in real time, just type your request and it gets it done.
Influencity’s advantage? You can make real-time changes across multiple platforms at once, using the same logic and assistant support, so you’re not bouncing between interfaces or tools.
3. Insights You Can Actually Use
TikTok's Ad Assistant surfaces useful, digestible insights like:
- “This audience is converting 40% better”
- “Your CPC rose by 12%—try adjusting your bid”
That’s huge. But when you're running campaigns in more than one place, you need broader visibility.
Influencity’s Ads Manager helps you centralize learnings, benchmark across platforms, and get campaign-wide optimization insights that align with business goals, not just ad metrics.
4. Huge Time Saver
Both assistants help you reclaim hours:
- Automate routine actions
- Edit bids or budgets in bulk
- Diagnose dips in spend or performance
But if you’re managing a multi-channel strategy, Influencity saves even more time by removing the need to repeat tasks in multiple ad managers. That’s a massive win for agencies and in-house teams juggling high volumes.
5. You’re Still in Control
One thing I really appreciate: TikTok’s assistant doesn’t make blind changes. You review every action, approve suggestions, and maintain full control.
Same goes for Influencity, but with one difference: you can apply that same level of precision across multiple campaigns and clients, all in one place. That kind of control and visibility is built for scale.
6. Built for Now and for What’s Next
TikTok’s assistant is available in English globally, with more languages coming soon. That’s great news for creators and advertisers focused on TikTok growth.
But for teams that want to diversify reach and avoid over-reliance on one platform, Influencity’s Ads Manager gives you the flexibility to scale your paid media presence across platforms—without multiplying your workload in 6 different languages (English, German, Spanish, French, Italian and Portuguese).
Final Thought: Curiosity Makes You Better
When I first tested TikTok’s Ad Assistant, I was genuinely curious: How does it feel compared to our own product? Is it intuitive? Could it teach us something new?
The answer: Yes, and that’s the point. At Influencity, we believe the best tools are built by staying aware of the ecosystem. We evolve by understanding what marketers, agencies, brands and creators need, and what other platforms are doing right. That’s how we keep raising the bar.
And if you're managing influencer-led, multi-platform campaigns and need a scalable, smart, centralized Ads Manager, we built it for you.
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