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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Digital Marketing Strategy Social Selling

The Death of the Hard Sell: Why Social Selling in Is About Narrative, Trust, and a $2 Trillion Opportunity

There is a fundamental paradox defining the digital selling strategies in 2026: The more we use ... Read More
Social Media

The Industrial Revolution of Attention: Decoding TikTok’s Product Preview

In the mid-19th century, the publishing world underwent a seismic shift. We moved from the chaotic,... Read More
Editorial Influencer Talent Agency Influencer Talent Management Talent Agent

Industry Voices Editorial: Interview with Alex Segal, Managing Director of InterTalent

In my doctoral research on Victorian serials, I often explored the concept of the Editor, not just... Read More
Digital Marketing Strategy Christmas Campaigns

Christmas Campaigns: How E-commerce Brands Turn Holiday Hype into Revenue

Let me start with the thing every marketer knows but doesn’t always say out loud, Christmas is the... Read More
Editorial PR Agency

Industry Voices Editorial: Interview with Ashley Rudd, Co-Founder of MODA PR

As part of this series, I speak with the people shaping the influencer marketing and creator... Read More
Digital Marketing Strategy Thanksgiving

Create a Content Feast: Hands-On Influencer Marketing Strategies, Trends and Campaign Ideas for Thanksgiving 2025

If you’re anything like the agencies and brands I speak with daily, you already know that ... Read More
Social Media TikTok News

Authenticity You Can Measure: How Influencity Safeguards Brands in TikTok’s F.I.R.S.T. Era

Authenticity used to be a creative choice, now it’s a performance lever. And it’s also one of the... Read More
Influencer Marketing Influencer Marketing Campaigns Sesonal Campaigns

Scary-Good Influencer Marketing: How U.S. Sweet Brands Win the Halloween Season

The Sweet Spot Between Candy and Culture Every October, candy brands go to war, not in store... Read More