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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Influencer Marketing Metrics

Fame vs. Icon Status: Is Your Brand Chasing EMV or MIV?

Welcome to the front lines of brand measurement! If you’ve spent any time in a marketing boardroom... Read More
Influencer Marketing Coachella

Coachella 2026: Actionable Strategies from Poosh Camp or Rhodes World, and more Brand Activations

The last couple of years have fundamentally redefined the parameters of the live music festivals,... Read More
Digital Marketing Strategy content tracking

Campaign Content Tracking Best Practices: What Mature Agencies Do Before Deliverables Go Missing

Picture this. Read More
Digital Marketing Strategy Influencer Strategy

What The Fitting Room Approach Gets Right About Soft Data, Cultural Reading and Smarter Influencer Strategy

The contemporary commercial scene is currently undergoing a profound metamorphosis, characterised... Read More
Editorial Influencer Talent Agency

Industry Voices Editorial: Interview with Hannah Holland, HLD CEO

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Digital Marketing Strategy Food Campaigns

What Wendy’s Dunkstakes and Frosty Key Tags Reveal About Food Campaigns That Turn Hype Into Habit

Food marketing has a saturation problem, and a digestion problem. We’ve perfected the art of making... Read More
Influencer Marketing Parenting Influencers

How US Parenting Influencers Negotiate Authenticity and Why Brands Must Listen

If you want to understand the absolute hardest job in the creator economy, look past the front rows... Read More
Social Media TikTok News

TikTok News: The Watch It, Love It, Want It Feature

The Watch it. Love it. Want it. new positioning feature from TikTok is a technical framework for... Read More