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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Influencer Marketing Influencer Marketing Campaigns

What BookTok Can Teach Penguin Random House, HarperCollins and Hachette About Converting Campaign Launches

The global publishing industry has reached a pivotal inflection point, facing a period of profound... Read More
Digital Marketing Strategy Influencer Gifting Strategy

How to Turn a Bookstagram Gifting Campaign Into a Readalong That Builds Real Momentum

The contemporary publishing sector treats attention as a tradable commodity, yet the prevailing... Read More
Influencer Marketing Content Strategy

The Canvas of Commerce: Content Strategy, Creator Capital, and the 2026 Met Gala Playbook

The first Monday in May has long ceased to be a mere fundraising dinner for the Metropolitan Museum... Read More
Influencer Marketing Foodie Influencers

What Keith Lee, WishBone Kitchen and Nara Smith Reveal About the New Power of the Food Influencer

The design of culinary media and consumer food discovery has undergone a profound, irreversible... Read More
Editorial Influencer Talent Agency

Industry Voices Editorial: Interview with Jessica Erickson, Talent Manager & Influencer Specialist

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Influencer Marketing Metrics

Fame vs. Icon Status: Is Your Brand Chasing EMV or MIV?

Welcome to the front lines of brand measurement! If you’ve spent any time in a marketing boardroom... Read More
Influencer Marketing Coachella

Coachella 2026: Actionable Strategies from Poosh Camp or Rhodes World, and more Brand Activations

The last couple of years have fundamentally redefined the parameters of the live music festivals,... Read More
Digital Marketing Strategy content tracking

Campaign Content Tracking Best Practices: What Mature Agencies Do Before Deliverables Go Missing

Picture this. Read More