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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Digital Marketing Strategy Video Content

Gastronomy & Algorithms: How to Optimise Video Content for the Foodie Feed

I remember the exact moment I realised the culinary world had been permanently hijacked by code. It... Read More
Influencer Marketing Platforms Tools & Resources alternatives

Upfluence vs Influencer Hero vs Influencity

The influencer marketing scene has evolved from a basic matchmaking exercise into a highly... Read More
Influencer Marketing Platforms Tools & Resources alternatives

Top 7 Kolsquare Alternatives: Pricing, Features, and Comparisons

The influencer marketing software scene has evolved dramatically. What was once a simple creator... Read More
Digital Marketing Strategy Omnichannel

Omni-Channel Strategy: Unifying TikTok, Instagram, and YouTube for a Surround Sound Effect

A consumer does not wake up, see a single sponsored post, click a tracked link, and pull out their... Read More
Editorial Agency leadership

Industry Voices Editorial: Interview with Chloë Davies, Growth Marketing Partner at The Unmistakables

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Digital Marketing Strategy Creator Strategy

What Big Publishers Like Penguin Random House and HarperCollins Still Get Wrong About Creator Strategy

Let us read between the lines for a second. The traditional publishing industry is built entirely... Read More
Digital Marketing Strategy content tracking

What Sephora Can Teach Agencies About Content Tracking for Killer Influencer Campaigns

Let us gather around and officially read the eulogy for the one-and-done sponsored post. Read More
Influencer Marketing Influencer Marketing Campaigns

What BookTok Can Teach Penguin Random House, HarperCollins and Hachette About Converting Campaign Launches

The global publishing industry has reached a pivotal inflection point, facing a period of profound... Read More