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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Digital Marketing Strategy Food Campaigns

What Wendy’s Dunkstakes and Frosty Key Tags Reveal About Food Campaigns That Turn Hype Into Habit

Food marketing has a saturation problem, and a digestion problem. We’ve perfected the art of making... Read More
Influencer Marketing Parenting Influencers

How US Parenting Influencers Negotiate Authenticity and Why Brands Must Listen

If you want to understand the absolute hardest job in the creator economy, look past the front rows... Read More
Social Media TikTok News

TikTok News: The Watch It, Love It, Want It Feature

The Watch it. Love it. Want it. new positioning feature from TikTok is a technical framework for... Read More
Influencer Marketing luxury influencers

The Luxury Influencer Playbook: How Dior, Cartier, and Louis Vuitton Turn Exclusivity Into Currency

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Digital Marketing Strategy Food Campaigns

How to Align Deliverables with Appetite for Engagement: Food Influencer Campaigns And Partnerships with Barilla, Tefal, Tesco, Smeg and De Cecco

If you open TikTok or Instagram right now and scroll for sixty seconds, I can almost guarantee you... Read More
Influencer Marketing EMV

Paris Fashion Week 2026: How Dior, Chanel and Louis Vuitton Turned Influencer Marketing Into Earned Media Value

The latest Paris Fashion Week Fall/Winter 2026 was not just a series of runway shows. It was a... Read More
Digital Marketing Strategy How to

Cross-Platform Influencer Strategy: How to Negotiate Consistent Messaging Across Channels in 2026

Managing a single influencer campaign on a single social media app is tough enough. You have to... Read More
Editorial Talent Agent

Industry Voices Editorial: Interview with Charlotte Mair,  Managing Director of The Fitting Room Agency

When Charlotte Mair logged onto our interview, the very first thing she did was apologise. “I’ve... Read More