Influencity Blog - Stay up to date and learn about the innovations in influencers marketing.

Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Digital Marketing Strategy Omnichannel

Omni-Channel Strategy: Unifying TikTok, Instagram, and YouTube for a Surround Sound Effect

A consumer does not wake up, see a single sponsored post, click a tracked link, and pull out their... Read More

Editorial Agency leadership

Industry Voices Editorial: Interview with Chloë Davies, Growth Marketing Partner at The Unmistakables

Digital Marketing Strategy Creator Strategy

What Big Publishers Like Penguin Random House and HarperCollins Still Get Wrong About Creator Strategy

Let us read between the lines for a second. The traditional publishing industry is built entirely... Read More

Digital Marketing Strategy content tracking

What Sephora Can Teach Agencies About Content Tracking for Killer Influencer Campaigns

Let us gather around and officially read the eulogy for the one-and-done sponsored post. Read More

Influencer Marketing Influencer Marketing Campaigns

What BookTok Can Teach Penguin Random House, HarperCollins and Hachette About Converting Campaign Launches

The global publishing industry has reached a pivotal inflection point, facing a period of profound... Read More

Digital Marketing Strategy Influencer Gifting Strategy

How to Turn a Bookstagram Gifting Campaign Into a Readalong That Builds Real Momentum

The contemporary publishing sector treats attention as a tradable commodity, yet the prevailing... Read More

Influencer Marketing Content Strategy

The Canvas of Commerce: Content Strategy, Creator Capital, and the 2026 Met Gala Playbook

The first Monday in May has long ceased to be a mere fundraising dinner for the Metropolitan Museum... Read More

Influencer Marketing Foodie Influencers

What Keith Lee, WishBone Kitchen and Nara Smith Reveal About the New Power of the Food Influencer

The design of culinary media and consumer food discovery has undergone a profound, irreversible... Read More