Influencity Blog

Influencer Marketing KOL

How to Measure Key Opinion Leaders’ Impact on Brand Awareness

Plenty of people can share an opinion. But when a true expert speaks, people listen. Read More

Influencer Marketing Influencer Campaigns

Battle of the Brands: How Coca-Cola and Pepsi Use Influencer Marketing to Compete

When Brand Loyalty Meets Social Influence If you’ve ever worked in marketing — or heck, just walked... Read More

Social Listening Tracking

Top 5 Influencer Marketing Tracking Mistakes (And How to Fix Them)

In my eight years of writing for the influencer marketing industry, marketers have been... Read More

Influencer Marketing EMV

The Power of Earned Media Value (EMV): What It Is and How to Measure It

In today’s digital world, where authenticity drives attention, earned media value (EMV) has become... Read More

Social Listening Budget Tracking

How Budget Tracking Improves Influencer Campaign Success

Let’s be honest. Budget tracking isn’t the flashiest part of influencer marketing. But it is the... Read More

Editorial Creators

Industry Voices Editorial: Getting Inside the Creator Mindset – A Conversation with Colin Rocker

At Influencity, we believe that powerful influencer marketing doesn’t start with tools or data, it... Read More

Social Media Engagement Rate Calculator

Instagram Engagement Rate Calculator: How to Measure Your Influencer Campaign Performance

Follower count might be the first thing brands notice when evaluating an influencer, but it... Read More

Social Media Engagement Rate Social Media Reach

Engagement Rate vs. Reach: Which Metric Matters More?

Read More