Influencity Blog

Social Media Engagement Rate Calculator

Instagram Engagement Rate Calculator: How to Measure Your Influencer Campaign Performance

Follower count might be the first thing brands notice when evaluating an influencer, but it... Read More

Social Media Engagement Rate Social Media Reach

Engagement Rate vs. Reach: Which Metric Matters More?

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Social Media News TikTok

TikTok News: Cracking the Code of Brand Chemistry on TikTok

If there’s one thing that stood out to me in TikTok’s “What’s Next 2025” report, it’s how ... Read More

How to Effectively Identify the Right Influencers for Your Brand Using Data

In today’s competitive digital landscape, influencer marketing has become a crucial strategy for... Read More

Influencer Marketing Influencer Analytics

Red Flags in Influencer Analytics Every Brand Should Know

Half a million followers. Stunning photos. A perfect brand fit. Read More

Influencer Marketing

How Influencer Marketing Affects Consumer Behavior and Purchase Decisions

Have you ever bought something just because someone you follow on Instagram or TikTok said it was... Read More

Social Media Social Media Tools Tracking

How to Use Social Media Tools for Influencer Performance Tracking

I’ve seen a lot of influencer case studies that show results like reach and engagement. While... Read More

Social Listening Sentiment Analysis

How to Use Sentiment Analysis and Influencer Analytics to Improve Your Influencer Campaigns

Influencer marketing is one of the most powerful ways to build emotional connections with... Read More

Influencer Marketing Influencer Performance Analysis

Influencer Performance Analysis: What Agencies Need to Know

When I was researching influencer marketing case studies for an article, I noticed that some... Read More