How to sell your boss on an influencer management platform [+ Pitch Guidelines]
If you are new to the world of influencer marketing collaborations, or even if you are yet to dip your toes into the magical world of influencers, then you’ve come to the right place. Perhaps you’re familiar with the concept and you understand the positive impact that collaborating with an influencer through an influencer management platform can have on your marketing strategy, but you are struggling to convince your boss of the benefits.
Struggle no more. We are here to help you build your case so that you can convince your boss that this is an opportunity that they can’t afford to miss. In this post, you’ll find everything you need to know about how using the right influencer platform can help your voice be heard in a noisy ecosystem. We will explain what an influencer management platform is, what tools and resources it can provide you with, and how selecting the right platform can help you organize your influencer campaigns, measure your goals, save you time, and ultimately get you that all-important ROI.
Sit back and let us do the hard work for you. We’ll even throw in pitch guidelines so that you can sell your case to your boss and start reaping the rewards of a well-managed campaign.
Download our Influencer Outreach Guide to create flawless briefings and unambiguous contracts.
What is an influencer management platform?
Can you imagine managing a large customer database without a CRM? It is a recipe for disaster. The same goes for managing your influencer marketing campaigns without an IRM (Influencer Relationship Management tool). You need a platform that enables you to centralize all your data, organize your campaigns, and track your progress. And that’s exactly what we are doing now with influencer marketing. Put simply, an IRM tool is the equivalent of a CRM. Only better.
An influencer marketing platform helps you centralize each stage of the influencer process. Using a centralized platform like Influencity will not only save you valuable time, but you will also get access to the right influencer tools to make sure your posts are performing at the optimum level.
With Influencity, you get a full spectrum of influencer marketing tools and features that help you find the right influencers and track the performance of your influencer analytics so that you can be sure your campaign is a success, and you get the biggest return on your investment.
How can an influencer management platform help your business?
Let’s take a look at the benefits of using an influencer management platform in a bit more detail. That way, you will know exactly what you need to say to your boss in order to convince them that your business needs to start using this highly valuable tool.
Organize campaigns & centralize data
An influencer management platform can help you organize your campaigns and centralize all your data. That way, all your content is at your fingertips, and you can refer back to any posts that resonated with your audience across your entire marketing funnel. This helps you create more engaging content so that all your campaigns meet your expectations in terms of performance.
Influencer marketing software also weeds out poor-performing influencers. That way, you will have access to a reliable list of influencers whenever you need one. You basically have access to all the influencer marketing tools and resources you need to design and launch all your campaigns in the most effective way possible.
Measuring and tracking goals
The best influencer management platforms also provide you with tools for measuring and tracking your campaign goals so that you can be sure you are getting the best possible ROI each and every time. For example, you can track the number of interactions your posts receive, calculate the Earned Media Value (EMV), and even record the number of shares, saves, and profiles reached. Use all of this to measure ROI, giving you a full picture of all your campaign insights.
You can also create customized workflows to help you track every stage of the campaigning process. Keep team members up to date and make sure no small details falls through the cracks. Plus, you can generate reports based on your analytics so that you can clearly see what’s working well and what’s not.
Saving time & money
Finally, and arguably most importantly, using an influencer marketing platform saves you time and money. Instead of sifting through all your social media platforms manually, you can drastically reduce your efforts by searching through an in-built database of influencers. For example, you can search by keywords, location, industry, engagement metrics, and audience demographics. And that way, you can be sure that you are investing in the right influencer and getting the most from your campaigns.
Getting buy-in from your boss is vital. Without access to all the tools and resources that an influencer management platform can provide, it will be much harder to build successful influencer marketing campaigns. However, your boss is probably a very busy person, so you will only have one chance to sell your case. It’s important, therefore, that you approach them armed with all the information they need to get fully behind your influencer marketing plans.
Keep your pitch simple and to the point, but make sure you cover all key points.
Remind your boss that an influencer management platform can help you:
- Reach new audiences
- Generate brand trust
- Capitalize on influencer personas
- Build long-term relationships with influencers
- Build brand credibility
- Easily find brand-aligned creators to provide honest product endorsements
- Accomplish more in less time and with less effort
- Save you time and boost your ROI
Finally, perhaps the best argument you can make is that your competitors are likely to be already using an influencer marketing platform to boost their sales. This is your chance to get involved and take advantage of all the benefits that working with influencers can bring to your business. If you don’t, then you will fall behind your competitors in terms of industry relevance and likely miss out on those all-important sales and conversions.