Influencity Blog

Digital Marketing Strategy Engagement Data

How Rare Beauty Turned Social Listening Into a Competitive Advantage: Using Engagement Data to Build Smarter Influencer Campaigns in 2026

In influencer marketing, engagement data is usually the first thing teams check. Likes, shares, and... Read More

Digital Marketing Strategy Travel Influencers

Travel Influencer Negotiations: Balancing Deliverables with Experience Value in Hotels like the Marriott Bonvoy and Four Seasons

When I see travel content on social media, I don’t immediately jump to book a vacation. For places... Read More

Social Media

The Industrial Revolution of Attention: Decoding TikTok’s Product Preview

In the mid-19th century, the publishing world underwent a seismic shift. We moved from the chaotic,... Read More

Influencer Marketing Agency Influencer Marketing

The 10 Best Influencer Marketing Agencies in the World (and What They’ve Learned the Hard Way)

Whenever I have to research influencer campaigns, I look at case studies from leading influencer... Read More

Digital Marketing Strategy TikTok Strategy

TikTok Contact Guide: How Brands and Agencies Connect With Reps and Creators

Search “TikTok contact” and you’ll mostly find support pages, phone number roundups, and... Read More

Editorial Influencer Talent Agency Influencer Talent Management Talent Agent

Industry Voices Editorial: Interview with Alex Segal, Managing Director of InterTalent

In my doctoral research on Victorian serials, I often explored the concept of the Editor, not just... Read More

Influencer Marketing Health & Fitness

Wellness Influencers Shaping 2026 New Year’s Health & Fitness Resolutions And How Brands Can Join the Movement

Who doesn’t start off the new year with a resolution? Eating healthier, working out more, spending... Read More

Digital Marketing Strategy

Why TikTok Influencers Are Redefining Influencer Marketing ROI and How Agencies Can Turn Virality into Conversions

TikTok is where people decide what’s worth buying next. Influencers help them decide by showing the... Read More