Post by Lynne Clement

About the Author

Lynne Clement knows influencer marketing from every angle, having worked across agencies, brands, and platforms for nearly 20 years. Her insights come from marketing experience at Procter & Gamble, leading marketing strategy and execution at a top influencer agency, and working inside an influencer platform. During her nine years at P&G, Lynne developed expertise in building strong marketing programs. Seeing the growing impact of online creators, she later moved into the influencer space - first directing marketing at an influencer agency, then working on the platform side of the business. Now, Lynne helps influencer marketing providers and technology companies market themselves effectively. She shares what she's learned through consulting and writing, mixing smart strategy with practical tips anyone can use. Her MBA adds analytical depth to her hands-on experience of seeing influencer marketing grow from an experiment into a core marketing channel. Want to talk shop about where influencer marketing? Find Lynne on LinkedIn.