Influencer Marketing for Business Growth

Collaborating with the right local influencer can expand the reach of your small business and provide your brand with the credibility and social proof it needs to attract more customers from your local area.

In this lesson you’ll learn everything you need to be aware of when you hire an influencer to promote your brand, from finding and communicating with a potential influencer, to negotiating and signing contracts.

Learn how to launch an Influencer Marketing campaign step by step, from setting your objectives to finding the right influencer.

How do you track Influencer Marketing campaigns and measure their success? In this new lesson we dive into the world of influencer tracking to make sure you measure their results using the right influencer tracking tools.

Finding the right influencer for a campaign can feel like searching for a needle in a haystack. It’s
time-consuming, tiresome, and confusing.

Thanks to this guide, you’ll be able to make data-driven decisions to ensure you are selecting the absolute best person for your brand and product. 

The right Influencer Marketing strategies can help you stand out from your competitors and have a direct positive impact on your overall business results. Here are 5 brands who did it right.

The right method for you will depend on your marketing goals, budget, and resources. It could be a takeover, sponsored blog posts, gifting or even giveaways. Keep watching to learn more influencer content ideas and examples!

Many brands make mistakes that prevent their Influencer Marketing campaigns from reaching their true potential. In this section, we'll review some top mistakes to avoid in your campaigns.

When you collaborate with an influencer, it’s important to use the right tools so that you can regularly check the progress of your campaigns to see how they are performing.

But how do you know which one will provide you with the best quality insights and save you valuable time that you can spend on more strategic areas of your business? In this lesson, you’ll learn what an Influencer Marketing platform is and how to choose the right one.

In this last lesson, we’ll take a look at some of the basic Influencer Marketing tools so you have a better idea of what you need if you want to improve your Influencer Marketing strategy.