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Social Media

Social Media TikTok News

TikTok Travel Ads: Make Every Swipe a Step Toward Booking

What starts as a scroll-worthy POV can now end in a booking, thanks to TikTok Travel Ads built from... Read More
Social Media Instagram News

Instagram News: The 3 New Features Agencies & Brands Need to Know About

We’ve all seen Adam Mosseri’s update on Instagram’s latest features, Reposts, Friend Map, and a new... Read More
Social Media Sponsored Content

Sponsored Content That Feels Like Adventure: How Red Bull Wins with Influencers Who Don't Push the Product

Sponsored content can feel tricky to get right. In my experience, too many brands script it like an... Read More
Social Media Instagram

How Much Do Instagram Reels Pay for Sponsored Content? A Data-Driven Breakdown

A few years ago, one of my friends was suddenly starting to create more Reels. This got me curious... Read More
Social Media

Go Live Like a Pro: How Coca-Cola, Victoria’s Secret & Hellmann’s Time Their Launches for Maximum ROI

In influencer marketing, I’ve learned that when you go live often matters just as much as what you ... Read More
Social Media Social Media Ads

Types of Social Media Ads for Successful Influencer Collaborations

Social media ads have revolutionized the way brands collaborate with influencers to promote their... Read More
Social Media Engagement

Fake Engagement vs. Real Influence: How to Spot the Difference in 2025

A couple of years back, I used to see plenty of profiles with hundreds of thousands of followers... Read More
Social Media Best Content Types

The Best Content Types for Agency-Run Influencer Campaigns

When you’re running an influencer campaign as an agency, your content planning relies heavily on... Read More