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Social Media

Social Media Instagram

How Much Do Instagram Reels Pay for Sponsored Content? A Data-Driven Breakdown

A few years ago, one of my friends was suddenly starting to create more Reels. This got me curious... Read More
Social Media

Go Live Like a Pro: How Coca-Cola, Victoria’s Secret & Hellmann’s Time Their Launches for Maximum ROI

In influencer marketing, I’ve learned that when you go live often matters just as much as what you ... Read More
Social Media Social Media Ads

Types of Social Media Ads for Successful Influencer Collaborations

Social media ads have revolutionized the way brands collaborate with influencers to promote their... Read More
Social Media Engagement

Fake Engagement vs. Real Influence: How to Spot the Difference in 2025

A couple of years back, I used to see plenty of profiles with hundreds of thousands of followers... Read More
Social Media Best Content Types

The Best Content Types for Agency-Run Influencer Campaigns

When you’re running an influencer campaign as an agency, your content planning relies heavily on... Read More
Social Media Social Media Tips

Social Media Tips: How the Best Brands Capture Attention in a Crowded Feed (ft. SKKN, Fenty Beauty, Red Bull)

Some brands are actually fun to follow. Read More
Social Media Best Content for Instagram

Best Content for Instagram in 2025: What Works, What Converts

There’s an interesting trend I’ve noticed in the past few months of managing my family’s donut shop... Read More
Social Media Instagram News

Instagram News: Instagram Posts Indexed on Google?

If you’re a creator, influencer agency, or brand using Instagram to run campaigns, you’ll want to... Read More
Social Media Social Media Platforms

How Social Media Engagement Rate Varies Across Platforms

Social media has undeniably revolutionized the way businesses interact with their audience, making... Read More