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Social Media

Social Media Engagement Rate Calculator

Instagram Engagement Rate Calculator: How to Measure Your Influencer Campaign Performance

Follower count might be the first thing brands notice when evaluating an influencer, but it... Read More
Social Media Engagement Rate Social Media Reach

Engagement Rate vs. Reach: Which Metric Matters More?

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Social Media Social Media Tools Tracking

How to Use Social Media Tools for Influencer Performance Tracking

I’ve seen a lot of influencer case studies that show results like reach and engagement. While... Read More
Social Media Viral Marketing Campaingns

Viral Marketing Campaigns: Learning from Duolingo, Stanley & Ryanair

"I threw some spaghetti at the wall and it stuck." That's how most people thinkviral content... Read More
Social Media Social Media Engagement

What’s a Good Engagement Rate for TikTok? Understanding the Metrics That Matter in Influencer Marketing

Imagine traveling back to January 2019 and telling Kylie Jenner’s social media team that her record... Read More
Social Media Social Media Content Strategy

Social Media Content Strategy: The Influencer Marketer’s Blueprint for Success

Mostinfluencer marketing campaignstoday take place over social media. One thing I’ve noticed is... Read More
UGC Social Media

UGC Marketing: The Secret to Authentic, Scalable Content That Converts

Most marketing teams overlook their most powerful asset - content created by their own happy... Read More
Social Media Lifestyle Influencers

8 Lifestyle Influencers with Unique Styles Your Brand Can Tap Into

Collaborating with a lifestyle influencer can be a powerful way to expand the reach of your brand,... Read More