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Social Media

Social Media Instagram Launch

Charlotte Tilbury Instagram Launch Toolkit: From Grid to Checkout for Product Drops

As a makeup enthusiast, I love Charlotte Tilbury products. But what I love even more is the... Read More
Social Media TikTok Strategy

Go Viral Like Krispy Kreme: A TikTok Strategy Built for Product Launch Hype

I’m mostly an Instagram native. And while I keep up with the latest internet trends, it’s usually ... Read More
Social Media Foodie Influencers

From Pantry to Post: How Legacy Food Brands Are Cooking Up Nostalgia with Today’s Top Foodie Influencers

Campbell’s. Heinz. Kellogg’s. Read More
Social Media Youtube Content

What Brands Can Learn from Outdoor Boys Youtube Content—Even If He’d Never Take Their Money

Most influencer marketing blogs focus on how to get creators to say yes. But today, we’re talking... Read More
Social Media TikTok

Creative TikTok Influencer Marketing Examples

With its explosive growth and incredibly diverse user base, TikTok has quickly established itself... Read More
Social Media Engagement Rate Calculator

Instagram Engagement Rate Calculator: How to Measure Your Influencer Campaign Performance

Follower count might be the first thing brands notice when evaluating an influencer, but it... Read More
Social Media Engagement Rate Social Media Reach

Engagement Rate vs. Reach: Which Metric Matters More?

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Social Media Social Media Tools Tracking

How to Use Social Media Tools for Influencer Performance Tracking

I’ve seen a lot of influencer case studies that show results like reach and engagement. While... Read More
Social Media Viral Marketing Campaingns

Viral Marketing Campaigns: Learning from Duolingo, Stanley & Ryanair

"I threw some spaghetti at the wall and it stuck." That's how most people thinkviral content... Read More