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Digital Marketing Strategy

Digital Marketing Strategy Christmas Campaigns

Christmas Campaigns: How E-commerce Brands Turn Holiday Hype into Revenue

Let me start with the thing every marketer knows but doesn’t always say out loud, Christmas is the... Read More
Digital Marketing Strategy Data-Driven

Data-Driven Marketing for Modern Brands: How Barbie, Target Use Influencers to Win

Ever created content that feels like it’ll be a huge hit, only to have it flop (read: low... Read More
Digital Marketing Strategy

How to Craft a Digital Marketing Strategy That Works in 2026

In 2026, the brands that win in digital will not be the loudest. They’ll be the ones that keep... Read More
Digital Marketing Strategy Influencer Recruitment

Automating the Influencer Recruitment Workflow: From Brief to Shortlist

Influencer recruitment is where even well-planned campaigns lose the most time. The brief is barely... Read More
Digital Marketing Strategy Thanksgiving

Create a Content Feast: Hands-On Influencer Marketing Strategies, Trends and Campaign Ideas for Thanksgiving 2025

If you’re anything like the agencies and brands I speak with daily, you already know that ... Read More
Digital Marketing Strategy Influencer Pricing

Decoding Influencer Pricing: An Agency's Guide to Fair Market Value in 2026

For years, we’ve often priced influencers based on follower count. It was simple, but it rarely... Read More
Digital Marketing Strategy Omnichannel

Omnichannel Done Right, From TikTok to Shopify: How DTC Brands Win in Every Channel

A typical DTC shopper doesn’t stay in one place. They see a creator talk about your product on... Read More
Digital Marketing Strategy Influencer Marketing Tactics

Influencer Marketing Tactics in Tech: Examples, Timelines, and KPIs (featuring Google, Amazon, & Meta)

A guide to influencer marketing tactics for tech teams and influencers. What to film, what to say,... Read More