Cuáles son los KPI Social Media más importantes

Social media KPIs to keep a close eye on

Launching marketing actions on social media can be very beneficial for establishing valuable relationships with your target audience, but can also be extremely useful for increasing sales, boosting social reach and improving your ROI. A KPI (Key Performance Indicator) is a reliable indicator of a campaign’s performance. Nowadays, it’s possible to quantify and measure hundreds of different types of social media data, but it’s important to make note of which data ...

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How to go viral with influencers

Viral marketing has quickly become one of the most sought-after strategies for commercial success - and what brand wouldn’t like to go viral on social media? The main difference with these types of campaigns is that social media users are the ones who share campaigns on their profiles, instead of influencers. But, to achieve this, it’s not as easy as it seems. In this article, we’re going to take a ...

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Ordenador y libros

FOLLOWER QUALITY: THE ESSENTIAL METRIC IN INFLUENCER MARKETING

At a glance, an influencer with a high number of followers may appear promising, but what if 90% of their followers are bots or fake or inactive profiles? Or what if they’re real, but they follow millions of other accounts which saturate their feed, meaning your content goes by unnoticed? A high number of followers can be a significant metric, but it’s often not very effective when trying to reach certain social ...

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Apuntes objetivo

Objectives: the starting point of any Influencer Marketing campaign

Albert Einstein once said, “If you want different results, do not do the same things.” And he wasn’t wrong. There are many different factors that affect how an Influencer Marketing campaign functions, but creating a strategy based on a set objective is without a doubt a fundamental and essential step that very marketer should take. In fact, the smaller the number of objectives and the more concrete they are, the more ...

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Movil con red social en times square

Which social network is best for achieving your objectives?

Determining your objectives is the starting point of any influencer marketing campaign; it’s key if you want your campaign to be a success and will also help you determine which social network is the best fit for your campaign needs. Nowadays, the four most popular social networks are Twitter, Instagram, YouTube and Facebook. In order to determine which is best for your influencer marketing campaign, you’ll need to take a close ...

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Fotografia fiesta Ballantines

Ballantine’s Valentine’s day campaign: #SanBallantines – Influencity Blog

Once again, well-known whisky brand, Ballantine’s, launched a special campaign for all the singletons this Valentine’s day. Thought you were going to be home alone on Valentine’s day, just because you’re single? Think again! Ballentine’s put together an irresistible plan for you and your friends! In this article, we’re going to explain how this campaign managed to become a Trending Topic on Twitter. (Foto de Tendencias en el 14 de Febrero)   (Trending Topic ...

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4 reasons why you should launch an Influencer Marketing campaign – Influencity Blog

It’s no secret that the Influencer Marketing industry is booming. As we’ve seen in previous articles, the investment growth percentage in this sector currently stands at 143%. So, still having doubts about whether or not you should launch your own influencer marketing campaign? Let’s take a look at four reasons that may just make you take the plunge: From intangible to tangible results   Launching an influencer marketing campaign is a great ...

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Blanca Suarez para la campaña de Samsung

Samsung’s #somosSMARTgirl campaign

Influencer Marketing works - just ask Samsung Spain. Thanks to their latest campaign’s hashtag, #SomosSMARTgirl (in English #WeareSMARTgirls), they were able to successfully launch and market several new mobile phones, such as the Samsung Note8, Galaxy S8 and Galaxy S9, to a female target audience. #SomosSMARTgirl was devised to catch the eye of those who love fashion and design. To do so, they created a series of designs that fit in ...

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Latas de Sou Tea

SouTea Campaign #SouGood

Just a few months ago, Sou Tea, a new and totally natural healthy drink, made its debut on the market. Alongside their official launch, the brand decided to execute an Influencer Marketing campaign to really make an impact on their target audience (men and women between 18 and 35 years old). We’re here to tell you what strategies they used to make themselves known. What were their main objectives? To raise brand ...

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How can you achieve sales through Social Media?

In digital marketing, the most desired result is lead conversion. If you’re not able to convert leads, then perhaps you should ask yourself what it is you’re doing wrong. Let’s take a look at what this term means and in what campaign actions we find it. Lead conversion is the act of transforming clients If we apply this definition to digital marketing campaigns, lead conversion is what you hope to happen when a ...

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