Que es el influencer engagement y cómo se mide

Influencer engagement: what is it and how do I work it out?

In digital marketing, the engagement rate refers to the level of “commitment” between an online audience with a brand or a person. It’s extremely valuable and intangible insight for companies nowadays, which must opt for values and practices to make their audience fall in love with their brand and therefore become loyal customers. When we talk about an influencer’s engagement rate, we’re referring to the sense of commitment they’ve managed to ...

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Qué tipos de influencers existen

Types of influencers and their characteristics

Social networks are currently the preferred medium for sharing advertising messages. But simply having a social media profile isn’t enough for brands to make the most of the possibilities this new medium has to offer. For that reason, many companies have decided to collaborate with different types of influencers, or in other words, charismatic people from different sectors who have popular social media profiles and are well-known amongst consumers, with ...

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Qué es un influencer y cómo incorporarlo en tu estrategia

What is an influencer and how can I incorporate them into my marketing plan?

It may seem unnecessary at this point in time to define the concept of an influencer, but by doing so, we can avoid any confusion regarding the differences between these profiles and celebrities, a common mistake made by those who aren’t familiar with influencer marketing. The definition of an influencer An influencer is someone who has been able to build a following thanks to creating written, photographic or video content on social ...

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Un influencer de viajes se debe a su audiencia y su credibilidad lo es todo

Travel influencers: a new concept for the tourism sector

  Until recently, influencers getting in touch with hotels and offering their services in exchange for free accommodation was seen as outlandish. Relationships between influencers and businesses in the tourism industry have gradually improved and it’s now completely normal for both parties to make collaboration proposals. If your company operates within the tourism sector, we recommend you give this article a read and find out more about travel influencers and how ...

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Vídeo influencers, la nueva figura que beneficiará a tu marca

Travel influencers: a new concept for the tourism sector

  Until recently, influencers getting in touch with hotels and offering their services in exchange for free accommodation was seen as outlandish. Relationships between influencers and businesses in the tourism industry have gradually improved and it’s now completely normal for both parties to make collaboration proposals. If your company operates within the tourism sector, we recommend you give this article a read and find out more about travel influencers and how ...

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Kols Key Opinion Leader

What are KOLs and what sets them apart from influencers?

With the arrival of new methods and strategies in the world of online marketing, we’ve also seen brand new definitions and terminologies appear. The concept of an influencer is nothing new, but “KOLs” are perhaps a bit more unknown. In order to differentiate between the two concepts and avoid any confusion that may arise, in terms of what each profile does, we’re going to dedicate this article to explaining as accurately ...

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