Influencer marketing B2B vs B2C: What’s the difference and how to excel at each one

When most people think of influencer marketing, they think of brands directly targeting consumers. This is what’s known as B2C influencer marketing (business-to-consumer). However, these days, an increasing number of companies are reaching out to influencers in order to target other businesses, known as B2B influencer marketing (business-to-business).  But what is the difference between influencer marketing B2B vs B2C? Should you use the same strategies or design different campaigns for each ...

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Influencer marketing ROI: How to measure & get the most out of your influencer efforts

Influencer marketing is growing at a rapid pace. Not only that, but it’s evolving to get smarter and more measurable. And this makes it easier to track your influencer marketing ROI so that you can rest assured that you are getting a high return on your marketing investment.  Despite this fact, according to statistics, only 67% of brands measure the return on investment (ROI) from their influencer campaigns, either because they ...

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How to contact Instagram influencers: 5 tips for better connections

Working with Instagram influencers can be a great way to reach new audiences and build brand awareness. Ideally, the best way to build your brand is to establish a relationship with an influencer and build on the partnership over time. However, before you can do that you need to select the right fit and reach out to them, and the way in which you do this can have a direct ...

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influencer analytics

5 brands that work with micro-influencers (you never would have guessed)

When it comes to working with influencers, bigger doesn’t always mean better. Just because an influencer has a large following, it doesn’t necessarily mean that they will be able to target the right audience with the right message and get you the results you expect from your campaign. More often than not, you can launch a much more successful campaign by collaborating with a micro-influencer, especially if you are targeting ...

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types of influencers

How to find micro-influencers that will guarantee results

Last year, the influencer market was worth $13.8 billion compared to $9.7 billion in 2020. By the end of this year, this figure is predicted to rise to $16.4 billion. Pretty impressive, right?  Increasing numbers of brands are realizing the benefits of collaborating with influencers on their marketing campaigns. But they are also realizing that this doesn’t necessarily mean collaborating with the top dogs in the influencer world. In fact, more ...

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how to market your business on social media

Influencer software: what to evaluate before choosing one

If you are collaborating with influencers as a brand or agency, it's important to have the right tools at your disposal so that you can effectively measure and track the performance of your campaigns. And this means investing in the right influencer software. The right software can help you develop authentic relationships with your influencers, manage your campaigns, centralize your data, and monitor all the metrics you need so that ...

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hire influencers

How to hire influencers: The whole process defined

If you have recently launched a new brand on the market, it can be challenging to build credibility and trust with your target audience. A basic marketing campaign and a few posts on social media are unlikely to be enough to raise awareness, so you have to get creative. To address this challenge, many businesses these days make the decision to collaborate with influencers to help win over their target ...

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influencer analytics

Influencer analytics: How to optimize your influencer marketing campaigns

Influencer marketing is becoming an increasingly popular way for brands to reach consumers. However, it’s not as simple as just finding someone with a large following and getting them to post about your product or service. You also need to make sure your campaign is optimized so that you get the most from your collaboration. And that means tracking the right influencer analytics and doing everything you can to transmit ...

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influencer marketing kpis

Influencer marketing KPIs: What to look for when analyzing your campaigns

Choosing influencer marketing KPIs that align with your goals is the most effective way to measure the impact of your campaigns and calculate your ROI. But with so many metrics available, how do you know which ones are best? hbspt.cta.load(3449185, '2ac61e55-3be1-469e-b66f-377f826dd135', {"useNewLoader":"true","region":"na1"}); In today’s post we are going to examine the best KPIs for measuring reach, engagement, conversions and campaign ROI so that you know what to include in your ...

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how to market your business on social media

How to market your business on social media: 10 tips that can help you sell more

If you own a small business or work as a marketing specialist at one, then you may be new to social media marketing. You are probably likely to also have a limited budget to spend on online platforms. These can both be obstacles when it comes to building your presence and getting your name out there. To help you out, in this article we’ll go through how to market your ...

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