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Influencer Marketing

Influencer Marketing Influencer Marketing Platforms Tools & Resources

3 Best Alternatives to Impact (Because Creators Aren't Coupon Codes)

Let’s stop pretending. Impact.com is a fantastic platform if your marketing strategy belongs in... Read More
Influencer Marketing Influencer Talent Agency

The PR Haul: How Talent Agencies Use Brand Exclusivity to Protect Creators

I’m not a big fan of “hauls” because they often seem excessive and unnecessary, especially in an... Read More
Influencer Marketing Paid Collaboration

What Dentsu, WPP and VaynerMedia Can Teach Agencies on Influencer Paid Media

As the creator economy forges ahead toward unprecedented opportunities and meteoric heights, every... Read More
Influencer Marketing Parenting Influencers

The "Sharenting" Shift: Why Brands Are Moving from Family Influencers to Parenting Educators

If you’ve ever felt a little uneasy about some “family content” online because it seemed ... Read More
Influencer Marketing TikTok

Bloom Nutrition on TikTok: How Mari Llewellyn Built a $100M Brand with "Greens"

When I was working for a client in the logistics industry, I stumbled upon a case study of one of... Read More
Influencer Marketing Beauty

Beauty Influencers and the "Clean Girl" Pivot: Navigating Trend Shifts

As someone who practically “lived” on the internet since the early days of influencer marketing, I... Read More
Influencer Marketing Best Content for Instagram

Best Times to Post on Instagram: What Leo Messi’s Team Understands About Global Audiences

I missed the Argentina vs. Austria match, but as the roars echoed through the hills of my tiny... Read More
Influencer Marketing Influencer Marketing Platforms Tools & Resources

IMAI vs Later Influence: Which Creator Platform Actually Drives ROI?

Today, marketing teams face a recurring problem: choosing between over-hyped, rigid influencer... Read More