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Influencer Marketing

Influencer Marketing Trends

Turning Data into Substance: Influencer Marketing Trends for 2026

The past year was nothing short of transformative for the influencer marketing community. As... Read More
Influencer Marketing Predictions

Influencer Marketing Predictions for 2026: 5 Changes and What to Do Next

Influencer marketing still works. But the part that feels hardest right now is making it work again... Read More
Influencer Marketing Contract Negotiation

Negotiating Influencer Content Rights: What You Actually Own After a Campaign

Influencer marketing contracts often leave one massive blind spot: influencer content rights. Who... Read More
Influencer Marketing Tech Influencers

Tech Influencers: How Brands Should Price Expertise, Testing, and Trust

Tech influencer marketing works because buyers trust creators to do the hands-on testing, setup,... Read More
Influencer Marketing Best Advertising Campaigns YouTube Kids Influencers

Creators, Kids, and Christmas Classics: How YouTube Kids Influencers Shape Holiday Watchlists and Toy Demand

My toddler loves to watch those YouTube videos where creators make pretend ice creams and model... Read More
Digital Marketing Strategy Influencer Marketing

Santa’s Fine Print: Brand Safety & Influencer Deals for Christmas Collabs

The holiday season is influencer marketing's Super Bowl. For global brands, Q4 is the most... Read More
Influencer Marketing

How to Forecast Influencer Marketing Campaign ROI Before You Sign the Contract

Every marketer knows the biggest challenge in influencer marketing: proving ROI.We’ve all been... Read More
Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More
Influencer Marketing Brand Loyalty

How Influencers Build Brand Loyalty That Lasts: From LEGO to Target

Getting someone to see a post once is achievable. Inspiring them to come back to your brand again... Read More