Influencity Blog - Stay up to date and learn about the innovations in influencers marketing.

Josey Zote

Josephine Zote is a social media manager and writer with a passion for research and storytelling. As a fashion and beauty aficionado, her insight into current trends and dialogues informs her understanding of digital marketing strategies. She uses her Master’s Degree in Literature and her academic research experience to craft engaging contents across various platforms.

Influencer Marketing Instagram

“Free Instagram Followers” Is the Wrong Question: What Kylie Jenner Gets Right About Scalable Growth

It's only been a few decades since social media first emerged as a simple digital space for people... Read More

Influencer Marketing Influencer Roster

Inside a Nike-Scale Influencer Roster: What It Takes to Track Content Across Global Talent Pools

There’s no denying that digital globalization has revolutionized the marketing world. In today’s... Read More

Digital Marketing Strategy E-Commerce

How E-commerce Brands Like Zara, Gymshark and H&M Can Use TikTok Campaigns Beyond Awareness

Those of us who work in digital marketing are no strangers to the power of TikTok. From... Read More

Digital Marketing Strategy Content Strategy

How Talent Agencies Can Manage Hauls, Exclusivity and Creator Burnout More Strategically

In my early days of working in social media management, I went into it thinking that my technical... Read More

Digital Marketing Strategy Content Strategy

What CAA, UTA and Viral Nation Show About Content Creation & Brand Fit to Future Talent Managers

The creator economy has grown exponentially over the past decade. With studies projecting it to... Read More

Influencer Marketing AI-Driven Content

Best Content Types for AI-Driven Influencer Marketing Campaigns: Lessons from 5 Retail, Fashion & Beauty Brands Leading the Shift

The influencer marketing landscape today has grown increasingly operationally complex. With brands... Read More

Digital Marketing Strategy Content Strategy

F1 & “Drive to Survive”: How Formula 1 Became a Lifestyle Brand via Influencers

I remember watching TV with my father growing up. I’d sit there begrudgingly as he put on channels... Read More

Influencer Marketing Parenting Influencers

“Family Influencers” vs. “Kid Influencers”: The Ethical Line Brands Must Walk

The advent of social media has revolutionized the entertainment world, and the prime catalyst for... Read More