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Josey Zote

Josephine Zote is a social media manager and writer with a passion for research and storytelling. As a fashion and beauty aficionado, her insight into current trends and dialogues informs her understanding of digital marketing strategies. She uses her Master’s Degree in Literature and her academic research experience to craft engaging contents across various platforms.

Influencer Marketing Contract Negotiation

Contract Negotiation Clauses That Save Budgets: Usage Rights & Whitelisting

The other day, I came across a post in which an influencer took issue with her likeness being used... Read More
Digital Marketing Strategy Marketing Strategy

DMs in Influencer Marketing: How Agencies Like WME Turn Messages into Revenue Channels

The quality of your influencer marketing strategy hinges on the relationship you have with your... Read More
Digital Marketing Strategy Influencer Roster

Influencer Roster Management at Scale: What Top-Tier Agencies Like UTA and The Goat Agency Do Differently

With the creator economy estimated at $310.4B today and projected to reach over $1,300B by 2033,... Read More
Influencer Marketing Health & Fitness

Fitness Influencers & The "March Slump": Re-Igniting New Year’s Resolutions

Have you ever seen those viral ‘Gym owners in January’ internet memes? A new year begins, and the... Read More
Influencer Marketing Fashion Influencers

Fashion Influencers at Fashion Week: Measuring the Real Impact of "The Front Row"

What comes to mind when you think of the term ‘Fashion Week’? Is it the models strutting down the... Read More
Influencer Marketing Instagram

“Free Instagram Followers” Is the Wrong Question: What Kylie Jenner Gets Right About Scalable Growth

It's only been a few decades since social media first emerged as a simple digital space for people... Read More
Influencer Marketing Influencer Roster

Inside a Nike-Scale Influencer Roster: What It Takes to Track Content Across Global Talent Pools

There’s no denying that digital globalization has revolutionized the marketing world. In today’s... Read More
Digital Marketing Strategy E-Commerce

How E-commerce Brands Like Zara, Gymshark and H&M Can Use TikTok Campaigns Beyond Awareness

Those of us who work in digital marketing are no strangers to the power of TikTok. From... Read More