Josey Zote
Josephine Zote is a social media manager and writer with a passion for research and storytelling. As a fashion and beauty aficionado, her insight into current trends and dialogues informs her understanding of digital marketing strategies. She uses her Master’s Degree in Literature and her academic research experience to craft engaging contents across various platforms.
Digital Marketing Strategy
Influencer Roster
Influencer Roster Management at Scale: What Top-Tier Agencies Like UTA and The Goat Agency Do Differently
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Influencer Marketing
Health & Fitness
Fitness Influencers & The "March Slump": Re-Igniting New Year’s Resolutions
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Influencer Marketing
Fashion Influencers
Fashion Influencers at Fashion Week: Measuring the Real Impact of "The Front Row"
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Influencer Marketing
Instagram
“Free Instagram Followers” Is the Wrong Question: What Kylie Jenner Gets Right About Scalable Growth
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Influencer Marketing
Influencer Roster
Inside a Nike-Scale Influencer Roster: What It Takes to Track Content Across Global Talent Pools
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Digital Marketing Strategy
E-Commerce
How E-commerce Brands Like Zara, Gymshark and H&M Can Use TikTok Campaigns Beyond Awareness
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Digital Marketing Strategy
Content Strategy
How Talent Agencies Can Manage Hauls, Exclusivity and Creator Burnout More Strategically
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Digital Marketing Strategy
Content Strategy