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Josey Zote

Josephine Zote is a social media manager and writer with a passion for research and storytelling. As a fashion and beauty aficionado, her insight into current trends and dialogues informs her understanding of digital marketing strategies. She uses her Master’s Degree in Literature and her academic research experience to craft engaging contents across various platforms.

Influencer Marketing Health & Fitness

Fitness Influencers & The "March Slump": Re-Igniting New Year’s Resolutions

Have you ever seen those viral ‘Gym owners in January’ internet memes? A new year begins, and the... Read More
Influencer Marketing Fashion Influencers

Fashion Influencers at Fashion Week: Measuring the Real Impact of "The Front Row"

What comes to mind when you think of the term ‘Fashion Week’? Is it the models strutting down the... Read More
Influencer Marketing Instagram

“Free Instagram Followers” Is the Wrong Question: What Kylie Jenner Gets Right About Scalable Growth

It's only been a few decades since social media first emerged as a simple digital space for people... Read More
Influencer Marketing Influencer Roster

Inside a Nike-Scale Influencer Roster: What It Takes to Track Content Across Global Talent Pools

There’s no denying that digital globalization has revolutionized the marketing world. In today’s... Read More
Digital Marketing Strategy E-Commerce

How E-commerce Brands Like Zara, Gymshark and H&M Can Use TikTok Campaigns Beyond Awareness

Those of us who work in digital marketing are no strangers to the power of TikTok. From... Read More
Digital Marketing Strategy Content Strategy

How Talent Agencies Can Manage Hauls, Exclusivity and Creator Burnout More Strategically

In my early days of working in social media management, I went into it thinking that my technical... Read More
Digital Marketing Strategy Content Strategy

What CAA, UTA and Viral Nation Show About Content Creation & Brand Fit to Future Talent Managers

The creator economy has grown exponentially over the past decade. With studies projecting it to... Read More
Influencer Marketing AI-Driven Content

Best Content Types for AI-Driven Influencer Marketing Campaigns: Lessons from 5 Retail, Fashion & Beauty Brands Leading the Shift

The influencer marketing landscape today has grown increasingly operationally complex. With brands... Read More