Josey Zote
Josephine Zote is a social media manager and writer with a passion for research and storytelling. As a fashion and beauty aficionado, her insight into current trends and dialogues informs her understanding of digital marketing strategies. She uses her Master’s Degree in Literature and her academic research experience to craft engaging contents across various platforms.
Digital Marketing Strategy
Content Strategy
What CAA, UTA and Viral Nation Show About Content Creation & Brand Fit to Future Talent Managers
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Influencer Marketing
AI-Driven Content
Best Content Types for AI-Driven Influencer Marketing Campaigns: Lessons from 5 Retail, Fashion & Beauty Brands Leading the Shift
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Digital Marketing Strategy
Content Strategy
F1 & “Drive to Survive”: How Formula 1 Became a Lifestyle Brand via Influencers
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Influencer Marketing
Parenting Influencers
“Family Influencers” vs. “Kid Influencers”: The Ethical Line Brands Must Walk
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Digital Marketing Strategy
Creator Compensation Strategy
Designing a Creator Compensation Strategy That Drives Performance and Retention: Lessons by Obviously
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Digital Marketing Strategy
Product Seeding
The Art of Product Seeding: How Dyson and Apple Engineer the Perfect “Gifted” Moment
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Digital Marketing Strategy
Content Strategy
What Ogilvy’s “Real Beauty” Campaign for Dove Tells Us About Social Responsibility in Marketing
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Influencer Marketing
Influencer Collaboration