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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Digital Marketing Strategy Influencer Fees

Influencer Fees in the Food Industry: Fixed Rates, Performance Deals, and What Brands Should Really Pay For

If you’re like me, seeing delicious-looking food on social media will give you a sudden craving.... Read More
Influencer Marketing Trends

Turning Data into Substance: Influencer Marketing Trends for 2026

The past year was nothing short of transformative for the influencer marketing community. As... Read More
Digital Marketing Strategy Reporting

Turning Data into Leverage: How Influencer Reporting Shapes Your Next Campaign Negotiation

Every negotiation starts the same way: creators want more, brands want results. If you don’t... Read More
Digital Marketing Strategy Metrics

Audience Overlap: The Hidden Metric to Guide Multi-Creator Negotiations

Ever poured half your budget into ten “diverse” creators, only to realize later that half their... Read More
Digital Marketing Strategy Metrics

Performance Metrics That Impact in Negotiations

I remember a few years ago when influencer rates were pretty straightforward. Someone having X... Read More
Digital Marketing Strategy Influencer Payment Solutions

How Influencer Payment Automation Saves Agencies Hours and Headaches: Featuring Billion Dollar Boy’s Payment Workflow

If you’ve ever managed influencer payments manually, you know the chaos. Excel sheets full of... Read More
Reporting content tracking

Tech Under the Tree: Samsung Uses Content Tracking to Win Christmas Gifting Season

As the holiday gifting season draws near, brands are ramping up their marketing efforts to maximize... Read More
Influencer Marketing Best Advertising Campaigns YouTube Kids Influencers

Creators, Kids, and Christmas Classics: How YouTube Kids Influencers Shape Holiday Watchlists and Toy Demand

My toddler loves to watch those YouTube videos where creators make pretend ice creams and model... Read More
Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More