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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Influencer Marketing Marketing Strategy

How Amazon Builds Influencer Marketing into Their Strategy… And You Can Too!

Whenever I come across a cool Reel on home organization, I see the creator adding an Amazon ... Read More
Influencer Marketing ICP

Before You Hire a Creator, Define Your ICP: The Influencer Agency Guide to Ideal Customer Profiles

As a self-proclaimed foodie, I’m more likely to take cooking advice or product suggestions from... Read More
Influencer Marketing Influencer Campaigns

A Risk-Proof Vetting Process for Campaign Planners: How Rare Beauty Gets it Right

I’m a mom to a toddler, which means I mostly follow parenting influencers and educators like Miss... Read More
Influencer Marketing Find Influencers

From Follower Count to Financial Impact: Find Influencers Who Convert

Over the past eight years, I’ve done a lot of digging on influencer campaigns, scouring through... Read More
Influencer Marketing Buyer Persona

How Kiehl’s Uses Buyer Personas to Power Influencer Campaigns That Actually Convert

As someone with sensitive skin that’s prone to breakouts, I take care to look at the ingredients... Read More
Digital Marketing Strategy Outreach Strategies

Developing Outreach Strategies for Influencers

Finding the right influencer fit may be one of the biggest challenges in influencer marketing. But... Read More
Social Listening Sentiment Analysis

From Backlash to Bounce Back: How Social Listening Could Have Saved Any PR Crisis

As someone with sensitive, acne-prone skin, CeraVe moisturizers are among the few products that... Read More
Influencer Marketing Influencer Talent Management

Behind the Glam: How Influencer Talent Management Power Celebrity Influencer Campaigns for Brands Like L’Oréal, Amazon, & Coca-Cola

In my time as a freelance writer, I’ve written content for several major brands. But in most cases,... Read More
Influencer Marketing Fashion Influencers

The Runway Goes Digital: 10 Instagram Fashion Influencers Defining Spring/Summer 2025

As an avid Instagram user, I use the platform for four things: to find recipe ideas, to stay... Read More