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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Influencer Marketing Affiliate Marketing

Affiliate Marketing Tactics That Actually Work for Brands & Influencers

During the early days of modern influencer marketing, when blogging was at its peak, I would come... Read More
Influencer Marketing UGC Campaigns

How to Nail UGC Campaigns: From Baby Carriers to Barbiecore

You know what usually sends me to a brand’s Instagram page? It’s not paid ads (I tend to scroll or... Read More
Influencer Marketing Influencer Marketing Trends

Summer 2025 Influencer Marketing Trends: What’s Actually Shaping the Industry Right Now

I’ve been a close observer of modern influencer marketing since its early days when bloggers were... Read More
Influencer Marketing Brand Advocacy

How Brand Advocacy Begins: From Customers to Superfans (ft. Glossier & SKIMS)

As the influencer marketing landscape evolves, so does the definition of who an influencer is.... Read More
Social Media Best Content Types

The Best Content Types for Agency-Run Influencer Campaigns

When you’re running an influencer campaign as an agency, your content planning relies heavily on... Read More
Social Media Best Content for Instagram

Best Content for Instagram in 2025: What Works, What Converts

There’s an interesting trend I’ve noticed in the past few months of managing my family’s donut shop... Read More
Influencer Marketing Best Advertising Campaigns

Best Advertising Campaigns Powered by Influencer Partnerships

A few months ago, I was pleasantly surprised to see that a Taiwanese band I’ve been following for a... Read More
Influencer Marketing Food Campaigns

5 Food Campaigns That Proved a Strong Go-to-Market Plan Is the Secret Ingredient

I remember seeing the Moldy Whopper Campaign from Burger King and having some mixed feelings about... Read More