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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Digital Marketing Strategy Influencer Payment Solutions

How Influencer Payment Automation Saves Agencies Hours and Headaches: Featuring Billion Dollar Boy’s Payment Workflow

If you’ve ever managed influencer payments manually, you know the chaos. Excel sheets full of... Read More
Reporting content tracking

Tech Under the Tree: Samsung Uses Content Tracking to Win Christmas Gifting Season

As the holiday gifting season draws near, brands are ramping up their marketing efforts to maximize... Read More
Influencer Marketing Best Advertising Campaigns YouTube Kids Influencers

Creators, Kids, and Christmas Classics: How YouTube Kids Influencers Shape Holiday Watchlists and Toy Demand

My toddler loves to watch those YouTube videos where creators make pretend ice creams and model... Read More
Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More
Social Media Social Media Platforms

How Nike, Sephora, and Netflix Choose the Right Social Media Platforms

As someone who’s on Instagram a lot, the app is where I discover new things. From memes about a... Read More
Digital Marketing Strategy Data-Driven

Data-Driven Marketing for Modern Brands: How Barbie, Target Use Influencers to Win

Ever created content that feels like it’ll be a huge hit, only to have it flop (read: low... Read More
Influencer Marketing

Rhode Skin’s Community-First Approach: A Gen Z Masterclass in Social Media Engagement

I’ve seen a bunch of my Instagram mutuals sharing mirror selfies with the iconic iPhone cover... Read More
Influencer Marketing Influencer Marketing Tool

Top Influencer Management Tools for Negotiating, Tracking, and Paying Creators

Being a freelancer, I know the pain of juggling multiple tools and communication channels. Between... Read More