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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Social Media Gaming

The Best Influencer Marketing Platform for Gamers: A Deep Dive into Twitch and Other Top Choices

Although I no longer get the chance to game anymore, I still enjoy the occasional gaming video with... Read More
Influencer Marketing KOL

Key Opinion Leaders: A Strategic Guide to Identifying and Working with KOLs

Being a mom, I often look to Instagram for bite-sized parenting tips that are practical and... Read More
Social Media Instagram

How Much Do Instagram Reels Pay for Sponsored Content? A Data-Driven Breakdown

A few years ago, one of my friends was suddenly starting to create more Reels. This got me curious... Read More
Social Listening Trackings

Top Content Marketing KPIs You Should Be Tracking (But Probably Aren’t)

I’ve been in thecontent marketing industry for well over a decade. And throughout this time, I’ve... Read More
Influencer Campaigns SEO

Mastering Search Engine Optimization Content Writing for Influencer Campaigns

As an expecting mom, I’ve been researching baby carriers lately, which means I’m looking for honest... Read More
Influencer Marketing Influencer Recruitment

From Passive Followers to Powerful Talent: Influencer Recruitment Strategies That Win Collabs

For someone who’s chronically online, I hardly follow someone’s recommendation just because they’re... Read More
Social Listening

Brands That Leverage Social Listening to Actually Drive Campaign Wins (ft. X Factor, Chipotle, Gap)

A while back, I came across this exchange in my LinkedIn feed. A Canva user created a funny post... Read More
Social Media Engagement

Fake Engagement vs. Real Influence: How to Spot the Difference in 2025

A couple of years back, I used to see plenty of profiles with hundreds of thousands of followers... Read More
Influencer Marketing Affiliate Marketing

Affiliate Marketing Tactics That Actually Work for Brands & Influencers

During the early days of modern influencer marketing, when blogging was at its peak, I would come... Read More