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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Influencer Marketing Influencer Recruitment

The Ultimate Platform Playbook for Influencer Collabs (TikTok, Instagram, YouTube & More)

Performancebeats polish, creators are trusted more than ads, and each platform plays by its own... Read More
Digital Marketing Strategy Content Marketing

Content Marketing Lessons from Oprah Winfrey: How to Build Trust, Not Just Traffic

There are brands… and then there are movements. Oprah Winfrey built the latter. Read More
Influencer Marketing Influencer Recruitment

How to Nail Influencer Recruitment with Brilliant Casting Calls

Influencer casting calls often feel like digital speed dating with no filters and way too many... Read More
Digital Marketing Strategy Influencer Recruitment

Better Briefs, Smarter Picks: How Scorecards Help Influencer Agencies Build High-Impact Influencer Rosters

As someone who’s continuously building and managing influencer campaigns, I can confidently say... Read More
Influencer Marketing Agency Influencer Marketing

Kitchen Icon and Content Queen: What Martha Stewart Can Teach Us About Influencer Marketing

Before the term influencer had a business model, Martha Stewart was the model. She did more than... Read More
Influencer Marketing Content Strategy

Coca-Cola’s Influencer Marketing Strategy: What Agencies Can Learn from a Global Icon

Coca-Cola has built one of the most iconic brands on the planet thanks to their ability to master... Read More
Influencer Campaigns Influencer Casting Call

From Open Call to Perfect Fit: How Top Agencies Run Flawless Influencer Castings Calls

If you've ever scrambled to fill an influencer roster or had to fix a campaign derailed by the... Read More
Social Media News Instagram News

Instagram News: Partnering Directly with Schools and Teachers to Address Bullying

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Influencer Marketing Influencer Campaigns

Battle of the Brands: How Coca-Cola and Pepsi Use Influencer Marketing to Compete

When Brand Loyalty Meets Social Influence If you’ve ever worked in marketing — or heck, just walked... Read More