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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Social Media Instagram News

Instagram News: Instagram Posts Indexed on Google?

If you’re a creator, influencer agency, or brand using Instagram to run campaigns, you’ll want to... Read More
Social Listening Tools Messaging

Message Heard: How Social Listening Tools Help Publishers Like Penguin Refine Campaign Messaging on the Fly

Readers don’t whisper, they shout, and publishers are finally listening. After working with... Read More
Social Media News TikTok News

TikTok News: How the New Ad Assistant Compares to Cross-Platform Tools Like Influencity

As a content marketing manager working closely with paid media teams, I’ve seen firsthand how messy... Read More
Influencer Marketing Influencer Collaboration

Dos and Don'ts of Influencer Collaboration Across Platforms

After several years in influencer marketing, I’ve seen the good, the bad, and the painfully... Read More
Influencer Marketing Ambassador Marketing

How to Turn Creators Into Long-Term Brand Ambassadors: Your Influencer Onboarding Playbook

When it comes to ambassador marketing, getting people to sign up is only the beginning. The real... Read More
Influencer Marketing Influencer Recruitment

The Ultimate Platform Playbook for Influencer Collabs (TikTok, Instagram, YouTube & More)

Performancebeats polish, creators are trusted more than ads, and each platform plays by its own... Read More
Digital Marketing Strategy Content Marketing

Content Marketing Lessons from Oprah Winfrey: How to Build Trust, Not Just Traffic

There are brands… and then there are movements. Oprah Winfrey built the latter. Read More
Influencer Marketing Influencer Recruitment

How to Nail Influencer Recruitment with Brilliant Casting Calls

Influencer casting calls often feel like digital speed dating with no filters and way too many... Read More