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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Social Media TikTok News

Authenticity You Can Measure: How Influencity Safeguards Brands in TikTok’s F.I.R.S.T. Era

Authenticity used to be a creative choice, now it’s a performance lever. And it’s also one of the... Read More
Influencer Marketing Influencer Marketing Campaigns Sesonal Campaigns

Scary-Good Influencer Marketing: How U.S. Sweet Brands Win the Halloween Season

The Sweet Spot Between Candy and Culture Every October, candy brands go to war, not in store... Read More
Influencer Marketing Influencer Program

From BookTok to Bestseller: How Barnes & Noble’s Influencer Program Sets the Standard for Big Brands

I’ll admit it, I’m the kind of person who can’t leave a bookstore empty-handed. But even I didn’t... Read More
Social Media Social Media Analytics

Social Media Analytics for Campaign Performance: The Netflix Method

Learn How Data-Driven Storytelling Can Revolutionize Influencer Marketing If you’ve ever lost an... Read More
Social Media TikTok News

TikTok Travel Ads: Make Every Swipe a Step Toward Booking

What starts as a scroll-worthy POV can now end in a booking, thanks to TikTok Travel Ads built from... Read More
Social Media Instagram News

Instagram News: The 3 New Features Agencies & Brands Need to Know About

We’ve all seen Adam Mosseri’s update on Instagram’s latest features, Reposts, Friend Map, and a new... Read More
Social Media

Go Live Like a Pro: How Coca-Cola, Victoria’s Secret & Hellmann’s Time Their Launches for Maximum ROI

In influencer marketing, I’ve learned that when you go live often matters just as much as what you ... Read More
Influencer Marketing Storytelling

Structure Before Storytelling: The Influencer Launch Canvas Agencies and Brands Actually Use

We’ve all seen it: a brand enters the chat with tons of hype, gorgeous packaging, a killer hook,... Read More