6 min read
| November 29, 2022
An influencer marketing dashboard is an essential tool for anyone working with an influencer to promote their brand. However, despite being so important, it’s not always easy to find an effective influencer marketing dashboard that gives you access to all the data you need. This is mainly because, as there is so much to take into consideration, it can sometimes be tricky to streamline all your data in a way that ensures that the most important metrics for your specific campaign don’t get lost in all the noise.
If this sounds familiar to you, or if you have any doubts about what you should be doing, then you’ve come to the right place.
Read on to find out everything you need to know to identify an effective influencer marketing dashboard for all your influencer campaigns.
What Is an Influencer Marketing Dashboard?
A dedicated influencer marketing dashboard is an indispensable tool for anyone who has partnered with an influencer. It gives you valuable insights so that you can keep track of how your influencers are performing if they are engaging your target audience, and whether you are achieving your anticipated influencer marketing ROI.
For example, you can use an influencer marketing dashboard to keep track of your key metrics in real-time. You can also see which campaigns each influencer is running, and whether or not they are performing as expected and generating the level of sales or brand awareness you need. Without this data, it is complicated to calculate and quantify the impact of your campaigns on your brand and your business.
Tips to Build an Effective Influencer Marketing Dashboard
Your influencer marketing dashboard needs to be specifically tailored to the needs of your brand and the objectives of your campaign. There is no “one-size-fits-all” solution. The insights that you need access to are likely to vary from those of any other brand. It’s all about working out what your specific goals and key objectives are; where you need to be and how you’re going to get there.
Let’s take a look at 3 vital tips to help you identify an effective influencer marketing dashboard that meets the unique requirements of your brand’s campaigns.
Look for In-depth Profile Analytics, All in One Place
One of the most vital elements you need to consider when you evaluating an influencer marketing dashboard is what your campaign objectives are, and which KPIs you need to track in order to measure the performance of your influencer posts. This is the information you need to have instant access to whenever you access your influencer marketing dashboard.
For example, in terms of objectives, are you looking to build brand awareness? Make more sales? Drive more traffic to your website? Build your social media audience?
Once you’ve clarified your goals, then you will know which direction you need to take and which KPIs you should be tracking to measure your campaign performance. Your key metrics might include engagement, reach, brand mentions, or sales conversions, to name a few. You should aim to include 3-5 key performance indicators in your influencer marketing dashboard.
Use the Right Tools
It’s also important to look for an influencer marketing dashboard that gives you access to the right influencer marketing tools for your campaigns. This usually includes tools for managing and estimating your campaigns, recording your analytics, and automating your KPI reporting.
You can, of course, track all this data manually with a spreadsheet, but using automated tools can save you a great deal of time and allow small teams to carry out campaigns at scale. You also get the assurance that you have instant access to all your defined KPIs at the click of a button instead of scrolling through endless Excel rows to find what you’re looking for.
For example, including automated reports in your influencer marketing dashboard can help you evaluate key metrics such as earned media value, engagement, and audience reached, letting you instantly measure the success of your influencer campaigns. Some advanced reporting tools, like Influencity, even allow you to compare performance at the post, social media, and campaign levels.
Automate Your Actions with an Influencer Marketing Platform
Finally, the best way to automate all your influencer marketing dashboard tools is by using an influencer marketing platform.
An influencer marketing platform helps you centralize all your campaign data so that you not only get access to all the tools you need, but you can also track all your influencer metrics in real-time from your own customized influencer marketing dashboard.
With Influencity, you get a full spectrum of influencer marketing tools and features that help you find the right influencers and track the performance of your influencer KPIs so that you can make data-driven strategic decisions in real-time and boost the performance of all your influencer campaigns.
