Social Media

Social Media Social Media Platforms

How Nike, Sephora, and Netflix Choose the Right Social Media Platforms

As someone who’s on Instagram a lot, the app is where I discover new things. From memes about a... Read More

Social Media TikTok News

Authenticity You Can Measure: How Influencity Safeguards Brands in TikTok’s F.I.R.S.T. Era

Authenticity used to be a creative choice, now it’s a performance lever. And it’s also one of the... Read More

Social Media TikTok Analytics

Watch. Sip. Repeat: How Starbucks Brews Viral Success Using TikTok Analytics

TikTok moves fast, and the most innovative brands treat it as a place to learn, not just a platform... Read More

Social Media

Scroll, Save, Sell: How Skims Uses Instagram Analytics to Refine Campaigns That Convert (2026 Playbook)

In 2025, Instagram put views front and center, so many teams chased reach. However, the posts that... Read More

Social Media Social Media Analytics

Social Media Analytics for Campaign Performance: The Netflix Method

Learn How Data-Driven Storytelling Can Revolutionize Influencer Marketing If you’ve ever lost an... Read More

Social Media Gaming

The Best Influencer Marketing Platform for Gamers: A Deep Dive into Twitch and Other Top Choices

Although I no longer get the chance to game anymore, I still enjoy the occasional gaming video with... Read More

Social Media TikTok News

TikTok Travel Ads: Make Every Swipe a Step Toward Booking

What starts as a scroll-worthy POV can now end in a booking, thanks to TikTok Travel Ads built from... Read More

Social Media Instagram News

Instagram News: The 3 New Features Agencies & Brands Need to Know About

We’ve all seen Adam Mosseri’s update on Instagram’s latest features, Reposts, Friend Map, and a new... Read More

Social Media Sponsored Content

Sponsored Content That Feels Like Adventure: How Red Bull Wins with Influencers Who Don't Push the Product

Sponsored content can feel tricky to get right. In my experience, too many brands script it like an... Read More