Metrics

Digital Marketing Strategy Metrics

Audience Overlap: The Hidden Metric to Guide Multi-Creator Negotiations

Ever poured half your budget into ten “diverse” creators, only to realize later that half their... Read More

Digital Marketing Strategy Metrics

Performance Metrics That Impact in Negotiations

I remember a few years ago when influencer rates were pretty straightforward. Someone having X... Read More

Influencer Marketing Metrics

Influencer Reach: The 2026 Playbook for Real Exposure (Not Vanity)

Influencer reach is only useful when it guides choices. Read More

Influencer Marketing Metrics

Top 4 Influencer Marketing Engagement Metrics & How to Track Them

Generally speaking, the most obvious sign that an influencer marketing campaign has been successful... Read More

Influencer Marketing Metrics

Influencer Engagement Strategies: How to Turn Followers into Brand Advocates

You’ve attracted some followers and built an audience. Now what? It may seem like the hardest part... Read More