Influencity Blog

Social Listening Sentiment Analysis

From Backlash to Bounce Back: How Social Listening Could Have Saved Any PR Crisis

As someone with sensitive, acne-prone skin, CeraVe moisturizers are among the few products that... Read More

Digital Marketing Strategy Technology & Innovation

How Apple Uses Influencers to Engineer Hype: A Go-To-Market Strategy Breakdown

Apple not only redefines products, it redefines how they’re introduced. Their launches are... Read More

Influencer Marketing Viral Marketing Campaingns

From Vision to Viral: How Dove Nailed Their Influencer Marketing Strategy Plan (And How You Can Too)

They weren’t selling soap. They were selling self-worth Read More

Influencer Marketing Influencer Talent Management

Behind the Glam: How Influencer Talent Management Power Celebrity Influencer Campaigns for Brands Like L’Oréal, Amazon, & Coca-Cola

In my time as a freelance writer, I’ve written content for several major brands. But in most cases,... Read More

Social Media Foodie Influencers

From Pantry to Post: How Legacy Food Brands Are Cooking Up Nostalgia with Today’s Top Foodie Influencers

Campbell’s. Heinz. Kellogg’s. Read More

Influencer Marketing Fashion Influencers

The Runway Goes Digital: 10 Instagram Fashion Influencers Defining Spring/Summer 2025

As an avid Instagram user, I use the platform for four things: to find recipe ideas, to stay... Read More

Digital Marketing Strategy Influencer Recruitment

Better Briefs, Smarter Picks: How Scorecards Help Influencer Agencies Build High-Impact Influencer Rosters

As someone who’s continuously building and managing influencer campaigns, I can confidently say... Read More

Influencer Marketing Influencer Talent Agency

How European Influencer Talent Agencies Help Micro-Influencers Land Big-Brand Collaborations

During the early days of Instagram influencer marketing, I was a huge fan of the fashion creator,... Read More