Influencity Blog

Influencer Marketing Performance-based Influencer Marketing

Influencers Who Drive Sales: How Performance-Based Marketing Works

It is a known fact that influencers can create excellent business opportunities for businesses and... Read More

Influencer Marketing Parenting Influencers

Parenting Influencers: Lessons from Gerber, LEGO, and Target on Finding and Scaling Winning Niches

Could the right parenting niche be your brand’s biggest growth channel? When you partner with ... Read More

Social Media Best Content Types

The Best Content Types for Agency-Run Influencer Campaigns

When you’re running an influencer campaign as an agency, your content planning relies heavily on... Read More

Social Media Social Media Tips

Social Media Tips: How the Best Brands Capture Attention in a Crowded Feed (ft. SKKN, Fenty Beauty, Red Bull)

Some brands are actually fun to follow. Read More

Social Media Best Content for Instagram

Best Content for Instagram in 2025: What Works, What Converts

There’s an interesting trend I’ve noticed in the past few months of managing my family’s donut shop... Read More

Influencer Marketing Find Influencers

How Small Businesses Can Search Local Influencers That Drive Results

Let’s be honest: if your client has a local business or a target audience in a specific area, it... Read More

Influencer Marketing Best Advertising Campaigns

Best Advertising Campaigns Powered by Influencer Partnerships

A few months ago, I was pleasantly surprised to see that a Taiwanese band I’ve been following for a... Read More

Influencer Marketing Collaboration Agreement

How to Craft Collaboration Agreements That Creators (and Lawyers) Respect

Influencer contracts should feel like they’re built on trust. You’re building a relationship, not... Read More