Influencity Blog

Digital Marketing Strategy Marketing Strategy

Lifecycle Management: How to Retain, Rebook, and Reprice Influencers Over Time

I’ve worked with a client who keeps recommending me to every company he works with when they need a... Read More

Digital Marketing Strategy Brand Safety

Brand Safe Influencer Partnerships: How Data Protects Brands from the Wrong Collaborations

Influencer partnerships carry brand risk. One creator can strengthen trust fast or trigger backlash... Read More

Social Listening Sentiment Analysis

What Sentiment Analysis Reveals About Your Influencer’s True Value

A post can hit a sky-high engagement rate and still be a bad bet if the comments are damaging. Read More

Digital Marketing Strategy Social Selling

The Death of the Hard Sell: Why Social Selling in Is About Narrative, Trust, and a $2 Trillion Opportunity

There is a fundamental paradox defining the digital selling strategies in 2026: The more we use ... Read More

Digital Marketing Strategy Engagement Data

How Rare Beauty Turned Social Listening Into a Competitive Advantage: Using Engagement Data to Build Smarter Influencer Campaigns in 2026

In influencer marketing, engagement data is usually the first thing teams check. Likes, shares, and... Read More

Digital Marketing Strategy Travel Influencers

Travel Influencer Negotiations: Balancing Deliverables with Experience Value in Hotels like the Marriott Bonvoy and Four Seasons

When I see travel content on social media, I don’t immediately jump to book a vacation. For places... Read More

Social Media

The Industrial Revolution of Attention: Decoding TikTok’s Product Preview

In the mid-19th century, the publishing world underwent a seismic shift. We moved from the chaotic,... Read More

Influencer Marketing Agency Influencer Marketing

The 10 Best Influencer Marketing Agencies in the World (and What They’ve Learned the Hard Way)

Whenever I have to research influencer campaigns, I look at case studies from leading influencer... Read More