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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Digital Marketing Strategy UGC

Why You Need a Dedicated User-Generated Content Platform in 2026

I’m a sucker for brands that post user-generated content. I love seeing ads with user reviews and... Read More
Digital Marketing Strategy Email Sequence

Email Sequence: The "Warm Intro" for High-Ticket KOLs

Imagine you’re a key opinion leader getting dozens of emails a week from brands looking for a ... Read More
Digital Marketing Strategy GRWM

Get Ready With Me" (GRWM): The Format That Defined a Generation

We’ve all seen one of those get-ready-with-me (GRWM) videos where someone applies makeup, does... Read More
Influencer Marketing Find Influencers

Finding Influencers in Your Niche: Beyond the Obvious Hashtags

I remember the early days of influencer marketing when influencer discovery tools would let you... Read More
Influencer Marketing Parenting Influencers

The "Mommy Blogger" Evolution: From Blogspot to Reels (And How to Hire Them)

For those of us who were avid internet users during the blogging boom, bloggers were our go-to... Read More
Social Media Beauty

Charlotte Tilbury’s "Pillow Talk" Effect: How to Own a Color Shade via Influencers

If you’re like me, you know the struggle of finding a nude lipstick shade that still has a hint of... Read More
Influencer Marketing Health & Fitness

The Most Famous Sports Influencers in the U.S. (and How Brands Can Replicate Their Playbook with Smaller Creators)

Remember when Naomi Osaka turned up at the 2026 Australian Open with this masterpiece of an... Read More
Digital Marketing Strategy Marketing Strategy

Lifecycle Management: How to Retain, Rebook, and Reprice Influencers Over Time

I’ve worked with a client who keeps recommending me to every company he works with when they need a... Read More