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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Social Media Beauty

Charlotte Tilbury’s "Pillow Talk" Effect: How to Own a Color Shade via Influencers

If you’re like me, you know the struggle of finding a nude lipstick shade that still has a hint of... Read More
Influencer Marketing Health & Fitness

The Most Famous Sports Influencers in the U.S. (and How Brands Can Replicate Their Playbook with Smaller Creators)

Remember when Naomi Osaka turned up at the 2026 Australian Open with this masterpiece of an... Read More
Digital Marketing Strategy Marketing Strategy

Lifecycle Management: How to Retain, Rebook, and Reprice Influencers Over Time

I’ve worked with a client who keeps recommending me to every company he works with when they need a... Read More
Digital Marketing Strategy Travel Influencers

Travel Influencer Negotiations: Balancing Deliverables with Experience Value in Hotels like the Marriott Bonvoy and Four Seasons

When I see travel content on social media, I don’t immediately jump to book a vacation. For places... Read More
Influencer Marketing Agency Influencer Marketing

The 10 Best Influencer Marketing Agencies in the World (and What They’ve Learned the Hard Way)

Whenever I have to research influencer campaigns, I look at case studies from leading influencer... Read More
Influencer Marketing Health & Fitness

Wellness Influencers Shaping 2026 New Year’s Health & Fitness Resolutions And How Brands Can Join the Movement

Who doesn’t start off the new year with a resolution? Eating healthier, working out more, spending... Read More
Digital Marketing Strategy Influencer Fees

Influencer Fees in the Food Industry: Fixed Rates, Performance Deals, and What Brands Should Really Pay For

If you’re like me, seeing delicious-looking food on social media will give you a sudden craving.... Read More
Influencer Marketing Trends

Turning Data into Substance: Influencer Marketing Trends for 2026

The past year was nothing short of transformative for the influencer marketing community. As... Read More