Sentiment Analysis

Social Listening Sentiment Analysis

How Brand Sentiment Could Have Helped Brands Like Netflix, Starbucks and Glossier Scale Faster

If you’re like me, you’ve probably experienced the utter disappointment of having your favorite... Read More

Influencer Marketing Sentiment Analysis Engagement Rate

Sentiment Analysis vs. Engagement Rate: Why "Likes" Are Lying to You

I recently came across a creator post on Instagram that got a ton of backlash in the comments for... Read More

Social Listening Sentiment Analysis

Social Listening for Crisis Management: How Brands Like Balenciaga and Adidas Monitor Sentiment

We all heard about the Balenciaga controversy a few years ago, when the brand’s ad campaigns... Read More

Social Listening Sentiment Analysis

What Sentiment Analysis Reveals About Your Influencer’s True Value

A post can hit a sky-high engagement rate and still be a bad bet if the comments are damaging. Read More

Social Listening Sentiment Analysis

From Backlash to Bounce Back: How Social Listening Could Have Saved Any PR Crisis

As someone with sensitive, acne-prone skin, CeraVe moisturizers are among the few products that... Read More

Social Listening Sentiment Analysis

How to Use Sentiment Analysis and Influencer Analytics to Improve Your Influencer Campaigns

Influencer marketing is one of the most powerful ways to build emotional connections with... Read More