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9 min read | August 9, 2023

Top Lifestyle Influencers and Why You Should Work with Them

Collaborating with a lifestyle influencer can be a powerful way to expand the reach of your brand, connect with a targeted audience, and drive engagement, awareness, and conversions.

But what are they exactly, and what are the specific benefits of working with lifestyle influencers?

In today’s post, we are going to explore what lifestyle influencers are and share a few examples of popular trend-setters working in this niche. We will also shed light on the impact that lifestyle influencers can have on brand promotion and explain how working with them can benefit your brand.

Struggling to find the right influencers for your campaigns? Discover how to select the absolute best person for your brand and product  with our free guide.

What Are Lifestyle Influencers?

Lifestyle influencers are online personalities who have gained a substantial following by sharing and promoting specific aspects of their lifestyle. They use social media platforms like Instagram, YouTube, TikTok, and blogs to engage their audience through content focused on niche topics such as fashion, beauty, travel, fitness, food, home decor, or personal development. Essentially, they create content that reflects their own lifestyle choices and values, offering tips, tutorials, reviews, and personal anecdotes to connect with their followers.

There are 4 categories of lifestyle influencers. Each type offers unique advantages depending on a brand's goals and target audience:

  • Nano lifestyle influencers typically have between 1,000 to 10,000 followers. These influencers tend to have a highly engaged and niche audience, often focused on a specific interest or community. Their smaller following allows for more intimate and personalized interactions with their audience.
  • Micro lifestyle influencers have a slightly larger following, ranging from 10,000 to 100,000 followers. They have a slightly more diverse audience, and they are known for their authenticity and strong community engagement.
  • Macro lifestyle influencers typically have between 100,000 and 1 million followers. They have a broad reach and appeal to a wider audience. Macro-influencers have developed a recognizable personal brand that resonates strongly with their followers.
  • Mega lifestyle influencers are those with more than 1 million followers. They possess significant influence and reach, and often include celebrities and industry experts.

What Are the Benefits of Working with Lifestyle Influencers?

Lifestyle influencers often collaborate with brands on influencer marketing campaigns, endorsing products or services that align with their personal brand and the interests of their audience. Their ability to establish a personal connection and build trust with their followers makes them effective in shaping consumer behavior and setting trends

Specifically, a lifestyle influencer can help your brand:

  • Reach a new audience. Macro and mega lifestyle influencers have large followings, which means that they can help your brand reach a new audience. 
  • Build brand awareness. When you work with a lifestyle influencer, their followers are exposed to your brand. This can help to build brand awareness and increase brand recognition. For example, if you are a new brand, you could work with a lifestyle influencer who is working in your niche market. This would help to introduce your brand to their followers and make them more aware of your products or services.
  • Drive sales. If your product or service is a good fit for the lifestyle influencer's audience, it can be very easy to drive sales. For example, if you are a food brand, you could identify a macro-influencer who is known for their love of food to reach a larger, targeted audience.
  • Generate leads. Lifestyle influencers can also generate leads for your business. When their followers see them using your product or service, it provides your brand with social proof and credibility and, as a result, their audience may be more likely to trust and take an interest in it. 
  • Increase engagement: Successful lifestyle influencers have a large and engaged following, which means that your content is more likely to be seen and interacted with. This can help to increase engagement on your social media channels and drive traffic to your website.

Examples of Top Lifestyle Influencers

With so many different types of social media influencers out there, it’s important to identify the right fit for your brand so that you can maximize your marketing investment. You should also make sure that the influencer's content is consistent with your brand values.

With this in mind, let’s explore a few examples of top lifestyle influencers to give you an idea of what you can expect to find. However, when choosing an influencer to work with, it is important to consider their audience, their content, and their overall brand, not just their level of fame and exposure.

Jess Conte 

Jess Conte (@jessconte) is an American lifestyle blogger and entrepreneur with over 2.2 million followers on Instagram. She is known for her relatable and down-to-earth content, which includes fashion, beauty, and fitness tips.

Driven by her passion for beauty, Jess embarked on a career as a makeup artist, which eventually propelled her to influencer status. Jess remains committed to her love for all things beauty, consistently sharing her latest makeup and skincare routines with her followers. She is also passionate about fashion and regularly showcases her favorite outfits through her Instagram account. As a result of her success, she has collaborated with a number of popular fashion and beauty brands to create sponsored content and promote their products to her engaged audience.

Murad and Nataly Osmann

Murad and Nataly Osmann (@followmeaway) gained widespread recognition through their iconic "Follow Me To" photo series, featuring Nataly leading Murad by the hand to stunning locations around the world. The couple’s visually captivating and romantic travel images have garnered them a massive following of over 3.4 million followers on Instagram.

The Osmann’s content showcases breathtaking landscapes, luxurious accommodations, and immersive cultural experiences from various corners of the globe. Their distinct photography style, coupled with their storytelling approach, has captivated audiences and inspired wanderlust among their followers.

Their success as travel lifestyle influencers has led to collaborations with tourism boards, hotels, and renowned brands within the travel industry. They have also been featured in major publications, gained numerous awards, and continue to inspire and educate their followers on the art of travel and exploration.

Joy Cho

With over 454K followers, Joy Cho (@ohjoy) has established herself as a prominent figure in the food and lifestyle industry

Joy's content revolves around her love for food, featuring beautifully curated images of delectable dishes, recipes, and culinary adventures. She combines her passion for food with her keen eye for aesthetics, creating visually appealing content that resonates with her foodie audience.

In addition to her food-focused content, Joy also shares insights into her overall lifestyle, including home decor, fashion, and family. Her relatable and approachable style has earned her a dedicated following and collaborations with notable food and lifestyle brands.

How to find the right influencers for your brand

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