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11 min read | December 8, 2023

Top Food Influencers in the US and Their Power for Businesses

The food industry is one of the most popular and competitive industries in the world. However, with so many different brands and products fighting for attention, it can be difficult for businesses to stand out from the crowd. That's where food influencers come in. 

This article showcases a list of top food influencers in the United States and how they can help brands in the industry achieve their marketing goals. We will explore who they are, what their influencer stats are, and how businesses can leverage their reach and engagement to create impactful and authentic partnerships

Struggling to find the right influencers for your campaigns? Discover how to select the absolute best person for your brand and product  with our free guide.

What Are Food Influencers?

Food influencers are social media content creators who have built a large and engaged following around their love of food. They use their platforms to share recipes, cooking tips, restaurant reviews, and food photography with their followers. 

In addition to sharing food content, food influencers also often have a strong personal brand. This means that they have built a loyal following of people who trust their recommendations and look to them for inspiration. Businesses can leverage this trust by partnering with food influencers to promote their products or services.

Some of the most popular food influencers have millions of followers. However, even smaller influencers can be effective influencer marketing partners for businesses. The key is to find the right types of social media influencers who interact with a niche that aligns with your target audience.

Ultimately, by strategically collaborating with these influential figures, food brands not only gain access to a wider audience but also tap into the credibility and trust that these influencers have built with their followers, ultimately carving a distinctive and memorable identity in the fiercely competitive landscape of the food industry.

How Businesses Can Benefit from Collaborating With Top Food Influencers

Businesses in the food industry can benefit significantly from collaborating with top food influencers. These partnerships can help businesses achieve a wide range of marketing goals, including:

  • Increased brand awareness. Food influencers have large and engaged followings on social media and other online platforms. By partnering with these influencers, businesses can expose their brand to a wider audience and increase brand awareness.
  • Enhanced brand credibility. Food influencers are trusted by their followers for their expertise and recommendations. When businesses collaborate with influential food bloggers or chefs, they can leverage this trust to enhance their own brand credibility.
  • Expanded reach and engagement. Food influencers have a knack for creating engaging content that resonates with their audience. By partnering with these influencers, businesses can tap into their ability to reach a wider audience and increase engagement with their brand.
  • Driving sales and conversions. Influencer marketing can be highly effective in driving sales and conversions. When top food influencers recommend products or services to their followers, it can significantly increase the likelihood that those followers will make a purchase.
  • Boosting brand image and reputation. Collaborating with top food influencers can help businesses project a positive and appealing brand image and establish themselves as experts in their field.
  • Gaining valuable insights. Food influencers can provide businesses with valuable insights into their target audience's preferences and behaviors. This information can be used to improve marketing strategies, product development, and overall business decisions.
  • Exploring new market opportunities. Partnering with food influencers can help businesses reach new markets and demographics that they might not be able to access through traditional marketing channels.
  • Building brand loyalty. Finally, positive interactions with food influencers can foster a sense of loyalty and connection between a brand and its customers. This can lead to repeat business and increased customer lifetime value.

Top Food Influencers in the US

We are now going to get to the heart of the matter: exploring some of the top food influencers who are currently swaying popular opinion in the US food industry

The following food influencers all have a unique flair for creating captivating content, a genuine passion for culinary experiences, and an unwavering ability to influence consumer choices

Gordon Ramsay

Gordon Ramsay, a globally celebrated British chef and television personality, has seamlessly transitioned from the high-pressure kitchens of Michelin-starred restaurants to the bustling digital world of social media. With an impressive 77.8 million Instagram followers, an Earned Media Value (EMV) of $117,089.97, and a follower quality score of 80.90%, Ramsay has emerged as a formidable force in influencer marketing, effectively leveraging his platform to promote brands in the food industry. 

Ramsay's partnership with Hellmann's Mayonnaise stands out as a notable example of the iconic TV chef’s ability to generate buzz and help brands achieve their marketing goals. Moreover, his endorsement of Hellmann's product through his captivating video content inspired participants to showcase their culinary skills through user-generated content, helping to further expand the reach of the campaign. His ability to connect with his audience on a personal level as well as his huge global presence were also instrumental in the success of the campaign. 

Ultimately, with over 77.8 million Instagram followers, Ramsay is a valuable partner for any food brand looking to enhance their image and achieve their marketing goals.

David Chang

David Chang, a culinary visionary and social media food influencer, has an impressive EMV of $22,399.35 and a follower quality score of 78.10%

Chang's ability to seamlessly integrate brands into his content has been instrumental in the success of his influencer marketing campaigns. His passion for food and his genuine enthusiasm for the brands he partners with resonate with his followers, leading to positive brand perceptions and increased sales for brands.

His collaboration with Sweetgreen, a fast-casual salad chain, exemplifies his ability to effectively promote a brand. Through his endorsement of the brand's Tingly Sweet Potato + Kelp Bowl and his engaging video series, Chang successfully conveyed the brand's key message of sustainability and increased customer engagement. This campaign highlights Chang's influence as a culinary voice and his effectiveness in influencing consumer choices.

Jamie Oliver

Jamie Oliver, a renowned British chef and food activist, has captivated the world with his passion for healthy, delicious food. His global influence is evident in his impressive 8.2 million Instagram followers, his high EMV of $41,069.05, and his 79.11% follower quality score

Oliver's culinary journey began in his native England, where he honed his skills in some of the country's most esteemed restaurants. His passion for food, coupled with his desire to promote healthy eating habits, led him to television, where he gained international recognition for his engaging shows and innovative recipes.

As Oliver's fame grew, so did his social media presence. He embraced the power of Instagram to connect with a global audience, sharing his culinary expertise, promoting healthy eating, and advocating for sustainable food practices. His vibrant photos, captivating videos, and engaging captions have resonated with millions, making him a highly influential figure in the food industry.

Oliver's influencer marketing campaigns, such as his partnership with Tefal, have proven to be highly effective in helping brands in the food industry achieve their marketing goals. His ability to seamlessly integrate products into his cooking demonstrations has resulted in positive brand perceptions and increased sales for countless established brands, making him a valuable partner for brands looking to expand their reach on a global level.

Tieghan Gerard

Tieghan Gerard, a renowned blogger and food influencer with an impressive EMV of $173,659.29 and a follower quality score of 77.72% on Instagram has captivated the culinary world with her delectable recipes and rustic charm. Her blog, Half Baked Harvest, boasts a loyal following, while her Instagram account has over 5 million followers

Gerard's influencer marketing campaigns have proven to be highly successful, as exemplified by her partnership with Le Creuset, a renowned cookware brand. Her campaign, "Le Creuset: A Lifetime of Flavor" showcased the brand's versatility and durability through mouthwatering recipes and captivating visuals.

Betul Tunc

Finally, Betul Tunc, a Turkish-American chef and social media influencer, has mesmerized the culinary world with her vibrant flavors, captivating visuals, and inspiring storytelling. Her Instagram account boasts an impressive 1.7 million followers and her EMV of $1,121,808.69 and 78.20% follower quality score reflect her significant influence in the food industry.

Tunc's influencer marketing collaborations have proven to be highly effective. Her partnership with Whole Foods Market, a leading organic grocery store chain, stands out as a successful example. Tunc's campaign, which highlighted the diverse and delicious food options available at Whole Foods Market, resulted in a surge in engagement, website traffic, and sales for the brand. Tunc's ability to connect with her audience on a global scale, coupled with her endorsement of Whole Foods Market products, resulted in a highly successful food influencer campaign.

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