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10 min read | November 6, 2023

Top Australian Influencers to Work with as a Brand

In the vibrant world of Australian influencer marketing, the fusion of creativity, authenticity, and widespread influence has paved the way for a thriving landscape brimming with possibilities. From the iconic shores of the Gold Coast to the bustling metropolises of Sydney and Melbourne, Australia's diverse influencer scene houses a rich tapestry of talent capable of not just amplifying brand messaging, but also fostering genuine connections with consumers across a multitude of industries. But it’s important to collaborate with a relevant, authentic, and credible individual, as the influencer you choose can truly make or break your campaign's success. The key is finding the right type of influencer who can resonate and leave a lasting impression in the hearts and minds of the consumers that you will be targeting.

If you are targeting the Australian market, then you have come to the right place. 

Focusing on the Australian market, this article highlights a list of prominent influencers from a range of industries for brands to consider for partnerships, including insights into their reach, demographics, and potential impact on brand promotions.

Struggling to find the right influencers for your campaigns? Discover how to select the absolute best person for your brand and product  with our free guide.

Australian Travel Influencer: Jess Wandering

Jess Wandering is an Australian travel influencer and photographer with over 943K followers on Instagram. She is known for her stunning photos of Australia's natural landscapes and her inspiring content. 

Jess's following is made up of males and females between the ages of 18 and 45 with an interest in travel and lifestyle. Her followers are drawn to her stunning travel photos and her honest and relatable content about her adventures. Jess is a great influencer for brands that want to reach a global audience and promote a sense of adventure and exploration.

One example of a successful campaign that Jess has launched is her partnership with the Australian tourism board Tourism Australia. In 2023, Jess was featured in a Tourism Australia campaign that promoted the beauty of Australia's natural landscapes. The campaign was a huge success, with Jess's followers responding positively to her stunning photos of Australia.

Another example of a successful influencer marketing campaign that Jess has launched is her partnership with the Australian travel company Intrepid Travel. In 2022, Jess led a group of her followers on an Intrepid Travel tour of Tasmania. The tour was a huge success, with participants raving about Jess's knowledge of Tasmania and her ability to create a fun and supportive group environment.

Influencer Jess Wandering

Australian Lifestyle Influencer: Sarah Wilson

Sarah Wilson is an Australian influencer, cook, author, and founder of “I Quit Sugar”, the largest wellness site in Australia. She is known for her healthy and delicious recipes, as well as her focus on sustainable living. Sarah has over 265K followers on Instagram and her cookbooks have sold over 1 million copies worldwide

Sarah's following is primarily female, aged 25-45, and interested in healthy eating, sustainable living, and lifestyle. Sarah's followers value her expertise in all of these areas, as well as her honest and relatable personality. Sarah is a great influencer for brands that want to reach an audience of health and socially conscious consumers.

One example of a successful campaign that Sarah has launched is her partnership with the Australian food and beverage company Innocent Smoothies. In 2023, Sarah created a series of sponsored posts and videos for Innocent Smoothies that promoted their new range of organic smoothies. The campaign was a huge success, with Sarah's followers responding positively to her message and many of them purchasing the new smoothies.

Influencer  Sarah Wilson

Australian Foodie Influencer: Adam Liaw

Adam Liaw is a Malaysian-Australian chef, food writer, and television personality. He is known for his creative and innovative cooking, as well as his engaging and informative personality. Adam has over 308K followers on Instagram and 605K subscribers on YouTube

Adam’s following is made up of males and females, aged 18-45, and interested in food and cooking. Adam's followers value his creativity and innovation in the kitchen, as well as his ability to make cooking fun and accessible. Adam is a great niche influencer for brands that want to reach a food-loving audience and promote their products and services.

One example of a successful campaign that Adam has launched is his partnership with the Australian kitchen appliance brand Thermomix. In 2022, Adam created a series of recipes and cooking demonstrations using a Thermomix. These recipes were featured on the brand’s website and social media channels, and they helped to generate a lot of interest and excitement for the product.

Influencer Adam Liaw

Australian Beauty Influencer: Chloe Morello

Chloe Morello is an Australian makeup influencer, YouTuber, and author. She is known for her glamorous and creative makeup looks, as well as her down-to-earth and relatable personality. Chloe has over 1M followers on Instagram and her YouTube channel has over 2.62M subscribers

Chloe's following is primarily female, aged 18-45, and interested in beauty and makeup. Chloe's followers value her creativity and expertise in makeup, as well as her honest and relatable reviews of beauty products. Chloe is a great influencer for brands that want to reach a beauty-loving audience and promote their products and services.

An example of a successful campaign that Chloe has launched is her partnership with the Australian cosmetics brand Mecca Cosmetica. In 2023, Chloe created a limited-edition capsule collection with the brand which sold out within hours of its launch. The success of this campaign is a testament to Chloe's influence and her ability to connect with her followers.

Influencer Chloe Morello

Australian Fashion Influencer: Maxine Wylde

Finally, Maxine Wylde is an Australian fashion influencer and blogger with over 450K followers on Instagram. She is known for her colorful and eclectic style, as well as her honest and relatable content. 

Maxine's following is primarily female, aged 18-45, and interested in fashion and lifestyle. Maxine's followers value her creativity and sense of style, as well as her willingness to experiment with new trends. Maxine is a great influencer for brands that want to reach a fashion-forward audience and promote their products and services.

An example of a successful campaign that Maxine has launched is her partnership with the Australian fashion brand Réalisation Par. In 2023, Maxine created a limited-edition capsule collection with the brand which sold out within hours of its launch. The success of this Australian influencer campaign is a testament to Maxine's influence and her ability to connect with her followers.

Influencer Maxine Wylde-1

How to find the right influencers for your brand

 

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