Influencity Blog

Digital Marketing Strategy Technology & Innovation

How Apple Uses Influencers to Engineer Hype: A Go-To-Market Strategy Breakdown

Apple not only redefines products, it redefines how they’re introduced. Their launches are... Read More

Influencer Marketing Viral Marketing Campaingns

From Vision to Viral: How Dove Nailed Their Influencer Marketing Strategy Plan (And How You Can Too)

They weren’t selling soap. They were selling self-worth Read More

Influencer Marketing Influencer Talent Management

Behind the Glam: How Influencer Talent Management Power Celebrity Influencer Campaigns for Brands Like L’Oréal, Amazon, & Coca-Cola

In my time as a freelance writer, I’ve written content for several major brands. But in most cases,... Read More

Social Media Foodie Influencers

From Pantry to Post: How Legacy Food Brands Are Cooking Up Nostalgia with Today’s Top Foodie Influencers

Campbell’s. Heinz. Kellogg’s. Read More

Influencer Marketing Fashion Influencers

The Runway Goes Digital: 10 Instagram Fashion Influencers Defining Spring/Summer 2025

As an avid Instagram user, I use the platform for four things: to find recipe ideas, to stay... Read More

Digital Marketing Strategy Influencer Recruitment

Better Briefs, Smarter Picks: How Scorecards Help Influencer Agencies Build High-Impact Influencer Rosters

As someone who’s continuously building and managing influencer campaigns, I can confidently say... Read More

Influencer Marketing Influencer Talent Agency

How European Influencer Talent Agencies Help Micro-Influencers Land Big-Brand Collaborations

During the early days of Instagram influencer marketing, I was a huge fan of the fashion creator,... Read More

Social Media Youtube Content

What Brands Can Learn from Outdoor Boys Youtube Content—Even If He’d Never Take Their Money

Most influencer marketing blogs focus on how to get creators to say yes. But today, we’re talking... Read More