Influencity Blog

Social Listening Tools Messaging

How Social Listening Tools Help Publishers Like Penguin Refine Campaign Messaging on the Fly

Readers don’t whisper, they shout, and publishers are finally listening. After working with... Read More

Campaigns SMART Goals

How to Set SMART Goals for Influencer Marketing (With Beauty-Specific Examples)

Ask five marketers to describe the goal of their last influencer campaign, and you’ll likely hear... Read More

Social Media Social Media Platforms

How Social Media Engagement Rate Varies Across Platforms

Social media has undeniably revolutionized the way businesses interact with their audience, making... Read More

Social Media Instagram Launch

Charlotte Tilbury Instagram Launch Toolkit: From Grid to Checkout for Product Drops

As a makeup enthusiast, I love Charlotte Tilbury products. But what I love even more is the... Read More

Influencer Marketing Influencer Marketing Business Plan

How to Build a Marketing Business Plan That Treats Influencers Like a Growth Channel (Like Google Does)

If influencer marketing is one of your growth channels, it needs more than a line in the social... Read More

Social Media News TikTok News

TikTok News: How the New Ad Assistant Compares to Cross-Platform Tools Like Influencity

As a content marketing manager working closely with paid media teams, I’ve seen firsthand how messy... Read More

Social Media TikTok Strategy

Go Viral Like Krispy Kreme: A TikTok Strategy Built for Product Launch Hype

I’m mostly an Instagram native. And while I keep up with the latest internet trends, it’s usually ... Read More

Influencer Marketing Influencer Onboarding

From DM to Dream Team: How Top Brands Turn Influencers into Advocates with Stellar Onboarding

Most brands spend weeksfinding the right influencer, then lose the relationship before it even... Read More