Influencity Blog

Influencer Marketing Influencer Vetting Process

The Fallout of a Flawed Feed: How Poor Vetting Doomed a Global Campaign and How Implementing an Effective Influencer Vetting Process is Key

Half a million followers. Perfect fit. Nothing to worry about, right? Read More

Influencer Marketing B2B Influencer Marketing

Tech, Trust, and TikTok? How Brands Like PayPal & PlayStation Are Powering B2B Influencer Marketing

B2B buyers are on social media and they’re not just killing time. They’re following voices that... Read More

Influencer Marketing Find Influencers

From Follower Count to Financial Impact: Find Influencers Who Convert

Over the past eight years, I’ve done a lot of digging on influencer campaigns, scouring through... Read More

Influencer Marketing Influencer Marketing ROI

How to Use ROI Calculators to Assess Influencer Performance

You know your influencers campaigns impact the bottom line. But proving ROI? It’s hard. Especially... Read More

Influencer Marketing Creators

How to Pitch Brands as a New Influencer (Without a Blue Check or a Million Followers)

So, you’re scrolling Instagram, watching yet another creator unbox a PR package with a cute dog,... Read More

Influencer Marketing Buyer Persona

How Kiehl’s Uses Buyer Personas to Power Influencer Campaigns That Actually Convert

As someone with sensitive skin that’s prone to breakouts, I take care to look at the ingredients... Read More

Digital Marketing Strategy Content Marketing

Content Marketing Lessons from Oprah Winfrey: How to Build Trust, Not Just Traffic

There are brands… and then there are movements. Oprah Winfrey built the latter. Read More

Influencer Marketing Influencer Campaigns

From Awareness to Order: Mapping the Buyer's Journey in Influencer Campaigns, the Taco Bell Way

If you’ve tried influencer marketing and it didn’t drive sales, this is for you. Read More