Por qué las grandes marcas contratan a influencers

Why do big brands work with influencers?

Why do big brands work with influencers? Are these types of strategies really that profitable? Do marketing actions with influencers really work or is influencer marketing just a trend that doesn’t actually provide any results? The answer to these questions and many more regarding why big brands work with influencers can be found in this article - just keep reading to find out why! Why do brands work with influencers? More and more ...

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Influencer marketing plans: how to optimise your budget

The democratisation of communication, particularly on social media, has made it possible for almost anyone to share commercial messages. Not all social media users, however, have the same charisma as influencers do, who dedicate their time to creating attractive and quality content directed at a specific audience, turning them into the new opinion leaders and celebrities of the 21st century. This new concept of an influencer has created numerous opportunities for ...

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Qué son y cómo funcionan los influencers en linkedin

LinkedIn Influencers: what are they and how do they work?

Upon hearing the word “Influencer”, the vast majority of us are quick to think of Instagram. But, what about LinkedIn influencers? Doesn’t sound quite so familiar, right? That’s because influencers are normally associated with B2C (Business to Company) marketing strategies. There are, however, many companies that aren’t trying to reach the end consumer with their communication strategies, but rather other companies and professionals. LinkedIn is a professional network and therefore perfect for ...

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Qué tipos de influencers existen

Types of influencers and their characteristics

Social networks are currently the preferred medium for sharing advertising messages. But simply having a social media profile isn’t enough for brands to make the most of the possibilities this new medium has to offer. For that reason, many companies have decided to collaborate with different types of influencers, or in other words, charismatic people from different sectors who have popular social media profiles and are well-known amongst consumers, with ...

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En qué sectores da mejores resultados el marketing de influencia

In which sectors does Influencer Marketing achieve the best results?

Over the past years, influencer marketing has grown at an exponential rate and it has quickly become an essential marketing strategy for the vast majority of companies across all sectors. Some companies, however, are still questioning whether their market niche is adapted to influencer marketing strategies. In this article, we’re going to take a look at which sectors tend to see the best results with these types of strategies. Why is influencer ...

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Tendencias del Influencer Marketing para 2019

Influencer Marketing trends for 2019

What does 2019 have in store for influencers? Will these marketing strategies continue to be profitable? In this article, we’re going to take a look at the current state of influencer marketing and discuss the trends we expect to see in 2019. Free download: Influencer Marketing KPIs you should measure and control Influencer marketing in 2018 In 2018, we saw influencer marketing become an imperative strategy for companies to implement into their marketing ...

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Consejos de marketing de influencers

Best practices and advice for influencer marketing

  Following advice given by influencer marketing experts is a simple way to clearly define the key points of your campaign. In order to get the best results, it’s obviously much easier to work with professionals from this sector who have already faced the many different challenges this particular form of marketing can entail, but even just knowing this advice may help your brand and your campaign stand out against the ...

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Campañas exitosas en Instagram: ejemplos

5 successful Instagram campaigns in 2018

The majority of influencer marketing campaigns owe a good part of their brilliant results to the right choice of social network. As we saw in a previous post, Instagram is the reigning champion of influencer marketing campaigns and we even went through a step-by-step guide for launching a successful campaign on this social network. In this post, we’re going to take a look at five successful campaigns that were launched on ...

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Four steps for defining your influencer marketing strategy

Putting together a successful influencer marketing strategy requires intensive research into many different variables. Although objectives may vary according to the brand, the majority of influencer marketing campaigns tend to have a common goal; reaching the brand’s target audience with the right message and encouraging users to carry out certain actions. There is a wide range of marketing actions that influencers can execute within these types of campaigns and it’s not ...

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Qué es un influencer y cómo incorporarlo en tu estrategia

What is an influencer and how can I incorporate them into my marketing plan?

It may seem unnecessary at this point in time to define the concept of an influencer, but by doing so, we can avoid any confusion regarding the differences between these profiles and celebrities, a common mistake made by those who aren’t familiar with influencer marketing. The definition of an influencer An influencer is someone who has been able to build a following thanks to creating written, photographic or video content on social ...

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