Instagram vs YouTube: con cuál debes quedarte

Instagram vs YouTube: which platform is better for your influencer marketing campaigns?

The majority of all major brands have already stepped into the world of influencer marketing or are certainly thinking about taking the plunge. But, one of the most common doubts regarding this type of marketing, and something that has a big effect on campaign results, is choosing which social network to use to share your brand’s message. In this article, we’re going to have a look at two of most ...

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influencer marketing

Brand positioning: why you should do it influencers

Before even beginning to explain why brand positioning with influencers is a key marketing strategy, we should ask ourselves exactly what does it mean. It’s important not to confuse brand image with brand positioning. Whilst the first term refers to the perception users have of a particular brand, the latter refers to marketing strategies that brands carry out to boost or improve this perception. For that reason, the main difference between brand ...

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How to go viral with influencers

Viral marketing has quickly become one of the most sought-after strategies for commercial success - and what brand wouldn’t like to go viral on social media? The main difference with these types of campaigns is that social media users are the ones who share campaigns on their profiles, instead of influencers. But, to achieve this, it’s not as easy as it seems. In this article, we’re going to take a ...

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Qué acciones de marketing puedes realizar con influencers

Influencer marketing actions and how to develop them

Influencer marketing has quickly become an essential strategy for many brands. The exponential growth of social networks has provoked hyperconnectivity between social media users who use these platforms to consume content generated by influential profiles who they trust in and get inspiration, ideas, knowledge and entertainment from. Free Download: Influencer Marketing KPIs to measure and control For this reason, many companies are opting to include said profiles in their influencer marketing strategies, ...

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Por qué las grandes marcas contratan a influencers

Why do big brands work with influencers?

Why do big brands work with influencers? Are these types of strategies really that profitable? Do marketing actions with influencers really work or is influencer marketing just a trend that doesn’t actually provide any results? The answer to these questions and many more regarding why big brands work with influencers can be found in this article - just keep reading to find out why! Why do brands work with influencers? More and more ...

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Influencer marketing plans: how to optimise your budget

The democratisation of communication, particularly on social media, has made it possible for almost anyone to share commercial messages. Not all social media users, however, have the same charisma as influencers do, who dedicate their time to creating attractive and quality content directed at a specific audience, turning them into the new opinion leaders and celebrities of the 21st century. This new concept of an influencer has created numerous opportunities for ...

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Qué son y cómo funcionan los influencers en linkedin

LinkedIn Influencers: what are they and how do they work?

Upon hearing the word “Influencer”, the vast majority of us are quick to think of Instagram. But, what about LinkedIn influencers? Doesn’t sound quite so familiar, right? That’s because influencers are normally associated with B2C (Business to Company) marketing strategies. There are, however, many companies that aren’t trying to reach the end consumer with their communication strategies, but rather other companies and professionals. LinkedIn is a professional network and therefore perfect for ...

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Qué tipos de influencers existen

Types of influencers and their characteristics

Social networks are currently the preferred medium for sharing advertising messages. But simply having a social media profile isn’t enough for brands to make the most of the possibilities this new medium has to offer. For that reason, many companies have decided to collaborate with different types of influencers, or in other words, charismatic people from different sectors who have popular social media profiles and are well-known amongst consumers, with ...

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En qué sectores da mejores resultados el marketing de influencia

In which sectors does Influencer Marketing achieve the best results?

Over the past years, influencer marketing has grown at an exponential rate and it has quickly become an essential marketing strategy for the vast majority of companies across all sectors. Some companies, however, are still questioning whether their market niche is adapted to influencer marketing strategies. In this article, we’re going to take a look at which sectors tend to see the best results with these types of strategies. Why is influencer ...

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Tendencias del Influencer Marketing para 2019

Influencer Marketing trends for 2019

What does 2019 have in store for influencers? Will these marketing strategies continue to be profitable? In this article, we’re going to take a look at the current state of influencer marketing and discuss the trends we expect to see in 2019. Free download: Influencer Marketing KPIs you should measure and control Influencer marketing in 2018 In 2018, we saw influencer marketing become an imperative strategy for companies to implement into their marketing ...

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